Product Manager - Prepaid & Customer Lifecycle Management - Telecom

Manage Acquisition and Customer life cycle

Acquisition:

- Drive market innovations (product, availability, visibility) that complement the network build-up and create significant competitive edge.

- Mark to Market acquisition products with a differential customer and Trade proposition

- Sensitize distribution towards site wise productivity, low utilization sites.

- Ensure higher M2 percentage by driving quality gross.

- Collaborative relationships with sales and Geography heads to drive common agenda of higher Net adds share.

- Drive acquisition on data as an effective measure to increase data penetration.

- Deploy effective acquisition tools such as Home zoning, revenue share, differential on the fly commission to scale customer additions.

- Product Usage and Revenue Voice and Small Screen Data

- Focused segmented approach to derive revenues and competitive products Strategies, different programs to reduce prepaid churn and inactive base Recharge and usage revenue

- Launch new product / initiatives / IN features to boost acquisitions and revenue

- Monitor ARPU and plan profitability of all new pre paid launches

- Optimizing cost on new product and tariff launches

- Building common brand and capitalize on multi platform opportunities

- Manage prepaid churn and CLM. Increase prepaid usage, retention by running campaigns to stimulate usage

- Analyze usage and recharge trends and accordingly create new plans and offerings

- Data mining and analyzing call patterns for all prepaid products Monitoring Usage and revenue capability of the circle

- Product communication via various mediums SMS, OBD,PCN, Cell info etc

- Smooth and streamlined deployment of new product initiatives at all customer touch points and communication elements like product brief, product training to appropriate channel

- Reducing customer churn across segments to increase intention to stay

- Alignment with changing market/ customer needs to retain the large customer base at the circle level.

- With the voice market saturating, drive strategies on data products and identify new opportunities to get an improved grip of the market.

- Enhance data growth through 2G/3G utilization, base penetration.

- Reporting to Head - Large Screen Data

- Looking from Telecom markets worked in below areas:

- Voice and Small Screen Data prepaid churn and CLM Data mining and analyzing call patterns Market acquisition products Home zoning revenue share u&r and recharge trends Product communication data products

Interested candidates can send the CVs. if you are not looking for career change actively please refer your references for the same.

Note : Would need candidates from Marketing background for Business analytics & Prepaid Product Manager for the same client

Happy careers with Axon Competence ; please visit us on www.axoncompetence.com

Aditya Donepudi
9989099166