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22/04 Ram S
HR Consultant at Head Hunters HR

Views:1792 Applications:173 Rec. Actions:Recruiter Actions:17

Product Manager - Online Marketing - Bank (4-7 yrs)

Hyderabad Job Code: 141061

Job Description : Product Manager -Online Marketing

Campaign Management :

- Define target base, concept, creative, implementation and expected results

- E-mailers, SMS designing with help of marketing team and making the same live on bank server

- Liaison with different segment groups to arrive at consensus and obtain approvals for running the campaigns

- Create and analyse monthly campaign performance report

- Work closely with agencies for providing them content and creatives for external campaigns for online and SEM activity

Vendor Management :

- Activate new vendors on system which involves validation of required documents and vendor code creation on system

- Monthly Payout management for all vendors

- Communicate and get the product and policy related changes updated on vendor sites

Bank Bazaar :

- Inorganic applications through activities like e-mailer, SEM, Web-banner

- Regular updation of product and policy related changes on bank bazaar platform

- Responsible for CRM related query handling for sales and phone banking

Alternate Channel & Call center :

- Manage lead management process

- Drive business through call center by providing enablers (script, product description etc)

- Initiate and manage business tracking reports for various online channel activities (e.g. Business progress reports, campaign tracking report)

- Provide disposition feedback on regular basis to aggregator for analysis of quality of leads

- Sample calling and analysis on rejected leads

- Manage and implement website changes (rate change, calculators, product feature communication , make creatives and banners live on website)

Candidates from top B Schools are preferred

Interested candidates please revert asap

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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