- Maintain detailed knowledge of company's products.

- Define the product strategy, annual/ quarterly plan and execute finer details of the plan with objectives around brand revenue, profitability & market share.

- Manage the product line life cycle from strategic planning as well as tactical activities.

- Understand and specify market requirements for current and future products by conducting market research supported by on-going visits to customers and potential customers.

- Develop contents for product and company collaterals.

- Review competitive market data and provide detailed reports regarding competitor activity, market share/trends for management and business units.

- Liaison with international marketing division for product related information

- Create & execute campaigns around products responsible for

- Manage the product flow, forecast by understanding part # level details while working with SCM team

- Evaluate product performance on internal sales data as well as from Market intelligence through formal & informal data collection

- Work with field sales teams on customer connect & clinical discussions

- Work on clinical information.

- Establish consistent positioning/branding image throughout product lines, promotional materials, and events

- Drives the product marketing message through all communication channels by partnering with internal and external communication resources and functions

- Understand the regional surgeon behaviours & market trends to create region-specific marketing strategies & campaigns

- Support the regional marketing initiatives with on-ground presence

- Analyse and propose potential partnerships with institutions/ other organizations

- Work with finance on the product budgets, asset - Instrument or Demo equipments request/ allocation

- Work with the regulatory team members on product registrations/ renewals focusing on - First-to-launch- opportunities

- Manage overall marketing budget for the portfolio

- Customer Engagement

- Manage the KOLs of respective portfolio

- Responsible for managing Hyper guides.

- Develop clinical training for internal staff, surgeons and customers.

- Work closely with the sales team to develop sales tools and training

- Product Launch

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