Product Manager - FMCG

Product Development

- Overall responsibility of the product both in terms of financial success as well as customer satisfaction

- Define and develop the product characteristics and elements from a customer stand point.

- Packaging of the product and its look and feel and innovative ways to present it

- Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.

- Competitive analysis and market segmentation. Taking steps to correctly segment the product

- Developing trade schemes and other marketing initiatives and sales activation programs

- Develop and execute a healthy new product pipeline which would involve process to launch new products as per plans.

- ATL and BTL activities to get the product to masses

- Monitor, analyse, and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities for the brands.

- Understand market research need for the brands and execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives.

Brand Management and Marketing

- Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.

- Manage external and internal constituents like advt agencies, research etc

- Monitor and recommend action for brand profitability.

- Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.

Communication Network Internal: - R&D, SCM, Finance, Legal, Manufacturing, & Sales.

Communication Network External:- Advertising and media agencies, market research agencies, packaging agencies, PR agencies etc.

- Product orientation and product understanding including conceptualization. Need less of a sales guy and more of a product person

- Skills in conceptualization and customer understanding

- Networks with agencies and external parties

- Ability to execute plans effectively

- Ownership and cost orientation

- Possess drive, motivation and acute attention to detail

MBA in marketing from a reputed B school

7-10 years of relevant experience in marketing and product management

ESSENTIAL:

- Must be working in the product side and not on the sales side though having an understanding of sales and experience in the past will be preferred

- Must have been involved in conceptualization of any product and taken to market

- Have a mix of professional company exposure and also entrepreneurial set ups

- Good appreciation of cost and profitability

- Experience in companies with retail push rather than consumer pull

DESIRABLE: Any other Co. in similar product Line