Job: Product Manager

Professional Field: Marketing

Specialisation: Product/Brand Marketing

- Candidates with minimum of 4 yrs experience in handling pharmaceutical products (preferably dermatological products) are required.

Key job accountabilities:

- Develop a marketing strategy to meet business growth objectives

- Develop a strong understanding of product composition, performance, textures, safety, etc

- Develop strong understanding of customer behaviour and expectations in dermatology/ skincare category

- Develop strong expert marketing plans around Medical Visit and Advice and implement the same

- Strengthen medical endorsement through effective marketing initiatives directed at dermatologists

- Business Analysis through market data, knowledge of competitors, markets trends and consumers

- Driving new product launches and striving to maintain growth on pillar products

- Plan and manage Marketing Budgets

- Conceptualise and design brand presentation in different channels for superior customer experience

- Contribute to upgradation of training and performance of field force - Medical reps and Advisors

- Ensure sales forecast accuracy

- Liaise effectively with Zone and International Marketing teams

- Interact effectively with sales, logistics and training departments to deliver marketing objectives

Key Competencies Required:

- Ability to understand consumer needs and behaviour and devise a marketing plan

- Ability to think strategically and creatively, plan marketing initiatives and execute effectively

- Good understanding of Indian skincare routines, products, textures, consumer preferences etc

- Good communication skills, good analytical skills

- Strong team-working ability to work with Sales and other functions in a collaborative way

- Exposure/experience in dermatology oriented skincare and interface with dermatologist community (preferred)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.