PRINCIPAL ACCOUNTABILITIES

- Study the potential of various category of products

- Maintain competitive market intelligence on products and channels

- Do a product wise market mapping for all products

- Check the market trends in various categories

- Keep a track of new launches by EOMs / Manufacturers

- Gather and analyze information from the Sales team

- Translate market needs into clearly defined and detailed Product requirements.

- Approve the base IRR matrix, product category wise.

- Design the product strategy

- Design and launch of new schemes

- Liaise with Marketing and BU teams to execute BTL promotional campaigns for various products

- Design and approve incentive scheme for various product verticals

- Do a market mapping, profile-wise, LTF presence vis--vis dealer presence, competition, for new potential locations

- Liaise with Zonal leadership and Risk team to propose new locations for business

- Build new tie ups with manufacturers and enhance existing tie ups with the manufacturers

- Liaise with IT, Ops and Credit teams to ensure that the systems, processes and operations are ready for any new product / market launch

- Take regular feedback from the Branch sales team

- Manage subvention programs

- Recommend dealer payouts and liaise with Operations teams to implement them

- Design and deliver specialized training programs on product policies for BU teams

- Recommend the base IRR matrix, product category-wise

- Continuously monitor product performance in each zone/ branch/ division

- Escalate deviations from target, poor performance in any dimension to relevant BU teams

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