Prime Focus - Creative Director

Creative Director

Global Marketing and Communications

Prime Focus

- You will be part of Prime Focus’ global marketing & communications team and be responsible for leading the creative function (print, web, AV). You will direct all creative marcom activities adhering to our communications templates and group brand identity guidelines.

Job Location: Mumbai

Role and Responsibilities:

- Collaborate with Marketing & Communications Managers across the group for design, layout and production of marketing collaterals

- Understanding briefs and ability to think and give form to strong creative ideas in all media

- Consistently deliver creative concepts that work across print, web and AV media

- Collaborate with our web team on usability functionality. Evolve and maintain the adoption of consistent and superior design standards.

Provide strategic vision while executing tactical implementation (i.e., upgrading the website and other web properties; making incremental improvements)

Areas of focus include:

- Overall look and feel of websites and digital touch points

- Online experience (landing pages, micro-sites, content kiosks)

- Email and social media campaigns

- Work with UI/UX designers to create a consistent online brand experience

- Detailed design responsibilities include:

- Wireframes / mockups

- Complete visual design comps and completed web pages

- Create original icons, graphics, logos, etc

- Oversight and management of production processes

- Working with the web team to understand user behavior in an effort to drive “data driven” design

- Help to create and enforce brand standards and visual style guides

- Work with our Marketing team to produce world-class marketing assets including Visual Identity, bid themes, translating them across collaterals like brochure, flier, folder, pull-ups, posters, exhibition stall design etc

- Define/refine brand guidelines/templates

- Industrialize design delivery

- Perform SME role for design related areas

- Have an eye for crafting and producing high impact AV assets like show reels, curtain raiser videos, solution demos, corporate film etc.

- Resource management: motivate and lead the design team consisting of designers, motion graphics artist, AV editor/show reel artist

- Ability to be creative within established brand guidelines

- Monitor and enhance the quality of creative; drive professional maturity of design team

- Coordinate with vendors for timely and quality execution

- Hiring, training, performance evaluation, rewards and recognition planning for team

- Establish processes, templates, SLAs for design services

- Shares Group/best practices at work with resources

- Provide specific career growth path to resources

Candidate background:

We are looking at senior level profiles with proven experience in print/web/AV media

- Minimum 15 years of experience in full service advertising agency/digital agency

- Ability to make conceptual design decisions and to be able to communicate creative rationale

- Substantial hands-on experience and willingness to work hands-on on complex design projects as required

- Good understanding of web, AV and print production processes

- Exposure to new media will be a plus

- Strong hands-on skills in Adobe CS 5/6

- Good understanding of web design (static and dynamic).

- Expert in User Experience / Usability principles

- Ability to work within established corporate brand guidelines

- Ability to create and package correct mechanical files as per exact specifications from various internal and external production vendors

- Strong organizational skills

- Strong verbal and written communication skills

- Ability to manage more than one project at a time working under tight deadlines

- Strong team management and inter personal skills are a must; should be able to work with a diverse high performance team.

Education:

- Degree/Diploma in Design/Fine Arts and/or proven experience in similar role.

- Award winners will have a definite advantage.

Technical:

Required

- Adobe CS5/CS6 (Photoshop, Illustrator, InDesign)

- Microsoft PowerPoint, Word

- Adobe Dreamweaver CS5/CS6, MX - HTML

Desired

- Adobe After Effects CS5/CS6 Professional

- Adobe Flash

Candidates should have an impressive portfolio of works

About Prime Focus Limited

Prime Focus Limited, a global leader in media and entertainment industry services employs over 4,300 professionals in 11 cities across 3 continents and 5 time zones. We provide end-to-end creative and technical services including visual effects, stereo 3D conversion, video/audio post-production, digital content management and distribution, Digital Intermediate, versioning and adaptation, and equipment rental to the Film, Broadcast, Advertising and Media industries. Prime Focus is behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled Media ERP platform) and View-D™ (stereoscopic 2D to 3D conversion). Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring work flow efficiencies, cost optimization and creative enablement. Listed on the BSE and NSE of India, Prime Focus has operations in Los Angeles, New York, Vancouver, London, Beijing, Mumbai, Bangalore, Chandigarh, Delhi, Kolkata and Hyderabad.

For more details,
www.primefocusltd.com I www.primefocusworld.com I www.primefocustechnologies.com