Presales & Lead Generation Professional - Media Firm

Opportunity is with India's 2nd largest print media company, is transforming itself to become the largest Multi Media Company in the country.

The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Regional/National Sales Director/s. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research.

Functional Responsibilities

- Own the B2B Pre Sales process

- Market mapping with respect to competition and identify new business potential markets

- Conduct primary and secondary research to identify new business opportunities.

- Prepare the lead generation strategy using market mapping, current penetration and sales potential

- Create various B2B campaigns as per the agreed strategy to generate interest amongst current and new recruitment portal users

- Cultivate new channels like direct marketing channels (Emailing, Telesales etc), Mass media channels, Events, Webinar etc to identify new business leads

- Identify the right decision maker and pitch the right solution and warming up the leads

- Identify key buying influencers within these prospects to determine budget and timeline.

- Work with the Regional Sales teams and Sales Leads to develop and grow the sales pipeline to consistently meet quarterly revenue goals.

- Manage data for new and prospective clients in Salesforce.com, ensuring all communications are logged, information is accurate and documents are attached.

- Prepare and analyze sales pipeline reports and dashboards.

Required experience and knowledge

- Minimum 4 years of experience in Pre-Sales or Lead Generation

- Demonstrated ability to meet and/or exceed determined Sales/Leads and activity quotas.

- A proven track record of strong client relationships.

- Excellent client service skills.

- Excellent written and verbal communication skills.

Technical Expertise required

- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)

- Experience with Salesforce or another CRM Software preferred

Salary offered: 9 - 12 LPA