Portfolio Head - Marketing - Real Estate

We have an exciting job opportunity with one of our key & leading Real Estate clients, the details of which are provided as below.

Position : Portfolio Head Marketing

Based at : Mumbai

Reports to : Head Marketing

Direct reports : Team of Senior Brand Managers, Brand Managers, Marketing executives

Responsibilities:

- Lead the thinking on overall strategy, go to market approach, consumer initiatives, brand planning and budget management across the various geographies & brands. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for his/her segment/s.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL for the segment.

Desired Attributes:

- She / He would be an MBA from a top notch business school with 10 odd years of extensive track record and achievement with an exceptional level of understanding in marketing.

- The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer’s basis its ability to create desirability and affinity.

- The right candidate will be flexible, and an action & result oriented self-starter.

- An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.

- Should have a strategic approach with the ability to see the “big picture” and interpret environmental and organizational changes and their impact on the organization.

- Exposure to managing & maintaining relationship with top – management in current role should be there.

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

In case if you are interested in the above role, kindly share your updated resume along with the below required details.

Current CTC:
Expected CTC:
Notice Period:

Vishal
CXO HR Excellence