Piramal - Senior Copywriter & Content Creator

The senior copywriter & content creator is responsible for creating and proof-reading Piramal Group contents

The senior copywriter & content creator will work closely with the Brand Groups, Digital Marketing team, Sales, Customer Care and other relevant departments to realize marketing objectives.

The senior copywriter & content creator will liaise with external commercial agencies in relation to marketing activities.

PRINCIPAL ACCOUNTABILITIES

Support defining Piramal Groups tone of voice and writing style

Write copy for brochures and other Marketing collaterals: electronic emailers, invitations, posters, advertisements etc

Write SEO friendly copy for the Piramal websites

Oversee copy of social media communications

Review creative agencies tone of voice in all Piramal collaterals and proof read copy

Oversee PR agencies work, tone of voice and content created for Piramal ( Press Releases, Interviews etc)

Write copy for specific press releases, speeches and other internally drafted public contents

Write copy for internal communications

Write copy for customer newsletter

Discuss and understand internal client's core message and target audience

Brainstorm on visual and copy ideas for execution with other members of the creative team

Content creation for corporate, marketing and sales presentations

Work in collaboration with IC and digital teams to ensure all information that goes out from the department is on-brand and lucid.

Work closely with the PR & Creative agency to secure on brand tone of voice in all contents.