Piramal - Manager - Digital Marketing

Industry - FMCG

Skills - "digital marketing", "consumer products"

Job Type - Permanent

Job Description:

- Manage company and brand website strategically in line with the brand initiatives. Update them with key initiatives and increasing traffic to brand websites. Improving the user experiences, design, and content update working with brand team at regular interval to make the site more user friendly, etc. Provide expertise in the area of Digital Media for Piramal brands

- Plan and execute all ORM, Web, SEO/SEM, marketing database, email & inbound marketing, key word search, social media and display advertising campaigns bring the best cost-benefit optimization. Measure and report performance of all digital marketing campaigns, and assess against goals. Strategize and execute marketing on Social Media by optimizing budgets, testing, monitoring spend, analyzing returns and highlighting variances & corrective actions

- Collaborate with HR for ensuring that the organization is represented to prospective/potential employees in the best possible way on social and digital media like FB, Twitter, Linkedin, website etc. Drive HR agenda on social and digital world by working closely with HR Team. Creating, Updating and Reviewing Consumer Product footprint on digital and social media

- Recruitment and maintenance of media partnerships with digital and social media companies so that it benefit our brands. Manage Digital PR and relations & Assist in the preparation and drafting of various communications (email, social media, blogs, etc. and driving its execution)

MBA - Marketing (full-time)

Contact - Aditya Oak

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