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08/10 Darshana Pachisia
Manager at Piramal Enterprises Ltd.

Views:3725 Applications:267 Rec. Actions:Recruiter Actions:10

Piramal - Chief Manager - Digital Marketing (9-15 yrs)

Mumbai Job Code: 264980

Key Roles/Responsibilities :

- Create and manage the overall digital marketing strategy and execution.

- Online lead generation: Achieve lead targets via Search Engine Marketing, Display, Remarketing, Affiliates, Social media and driving RoI on each of these.

- Maintaining and optimizing (SEO) the Piramal Group website, to generate high quality traffic. Brainstorm new and creative strategies for generating / maximising hits.

- Managing the organic growth for Piramal Group's social media platforms like LinkedIn, Blogs etc. in line with the annual online marketing plan. Design, build and maintain our social media presence

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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