PinkBlue.in - Manager - Digital Marketing

This is a Digital marketing role target at specific customer segments focusing on acquisition and retention to drive business growth

Job Description:

- Be the voice of the customer internally. Deep understanding of customer behavior on the site to develop business insights

- Drive customer acquisition and retention through online and offline marketing actions

- Manage all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business to drive acquisition and awareness

- Conduct in-depth analysis to determine program effectiveness and to continuously improving campaigns and site initiatives

- Own both creation and execution of promotions calendar relevant for the target segment

- Create promotions to drive revenue, margins, etc.

- Conceptualize, design and execute offline marketing initiatives

Desired Candidate Profile

- Highly analytical

- Multi-channel Digital marketing capability is a critical requirement

- Desire and ability to work in an action oriented environment

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Willingness to learn and adapt to a highly dynamic environment to drive business growth

- Ability to connect with people across teams & levels

- Ability to translate strategies into execution plans and take them to completion

We are a high energy startup with an objective to change the entire dynamics of the healthcare industry with our supply chain thoughts and vision. We are here to change the way an industry operates and it requires capable, passionate individuals who would put their ultimate best to move us forward. Any candidate who would prefer a relaxed 9-5 job should look elsewhere.

What is PinkBlue (https://pinkblue.in):

PinkBlue.in is a front-runner in the field of technology-driven clinical supplies management in India. PinkBlue.in is an integrated supply chain solution for clinical/ medical supplies in India (materials & equipment's used by healthcare institutions during treatments). PinkBlue.in brings in thousands of manufacturers and tens of thousands of healthcare institutions into a single e-commerce platform, thereby creating the go-to platform for reliable discovery of better quality products and their best prices.

What is on offer :

- On the compensation front, similar to any other early stage start-up, the cash component will be limited and slightly below industry standards. The same will be more than made up for, through ESOPs.

- Opportunity to work on a highly critical role, which will have a direct and big impact on the growth prospects of the company

- Opportunity to work directly with the Senior Management team, who come with significant experience in all areas of management across large corporates and SMEs

- Potential opportunity to become an early employee in a fast-growing company, which comes with its benefits.

- Flexibility in the role offered, based on the preferences and strengths of the person, as fast growth is expected to open up a wide array of job opportunities in the medium term.