Head, Brand & Retention Marketing at Pepperfry
Views:18353 Applications:805 Rec. Actions:Recruiter Actions:11
Pepperfry - Manager - Media Research & Strategy - IIM/XLRI/MICA (2-5 yrs)
Overview :
- Pepperfry is India's No. 1 Online Furniture, Home and Living Marketplace with over a million customers! Pepperfry.com opened for business on 3rd January 2012 to give customers a wide selection of amazingly priced Furniture and Home merchandize with a consistently great shopping experience.
- Our managed marketplace model is an ideal platform for small and medium businesses who wish to sell their merchandize to millions of discerning customers. We currently work with over a thousand merchant partners to showcase their design skills, craftsmanship and service orientation to customers across India and the world.
- Today we are India's No. 1 online Furniture, Home Decor and Living destination, offering more than 100000 products across categories like Furniture, Home D- cor, Lamps & Lighting, Furnishings, Kitchen, Housekeeping and Hardware Electricals. Pepperfry won the prestigious EFFIE Award in 2016 for its marketing campaigns.
We are the place where Indian's shop for their homes!
Job Title Manager :
- Media, Research & Strategy
- Business Function Marketing
Location L Mumbai
Role Definition :
The role will be responsible for all offline media planning and spends for Pepperfry and will report into Head, Brand & Retention. He/she will be responsible for identifying growth opportunities across markets and demographics and plan and deploy offline media effectively leading to achievement of brand & business goals.
Roles and Responsibilities :
- Identify growth strategies based on deep understanding of the Pepperfry consumer, markets and media channels by working with internal and external stakeholders and datasets
- Work with media agencies to execute planning and buying across mediums (TV, Radio, Print, Out-door) for the business.
- Ensure optimum return on investment across all offline media spends.
- Review, negotiate and approve budgets for all ATL & BTL activities.
- Monitor all offline competition activities and come up with effective counter strategies.
- Lead all Brand research studies sanctioned.
Required Skills :
- Deep understanding of all channels of offline media (TV, Print, Radio, Out-door).
- Proficiency in managing large media spends (in excess of 5cr/campaign).
- Prior experience in managing media for e-commerce brands will be an advantage.
- Strong quantitative skillsets and structured analytical approach to problem solving.
- Result oriented approach and good communication skills are a must.
Technical Skills :
- Hands on with media planning tools such as BARC, IRS etc.
- High proficiency in Excel, MS Access etc.
- Proficiency in Google Analytics.
Required Qualifications :
- MBA from a Top Tier B-school [IIMs, XLRI, MICA preferred]
- 2-3 years post MBA experience in media buying and planning in a top FMCG/Media/Advertising organization or in Brand Management in consumer facing industries.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.