Pearl Academy - Product Manager

Role Title : Product Manager

Reports to : Director Marketing

Location : Corporate office, New Delhi

Purpose :

- The incumbent's responsibilities are to handle new program development & develop marketing strategy.

Responsibilities :

- Develop Marketing Strategy

- Develop academic program marketing strategy in consultation with sales management team

- Define target audience and influencer groups, focus geographies, preferred media - program group wise

- Develop communication strategy, advertising and promotion initiatives and spends - traditional, online and on-ground initiatives

- Competitive analysis and UPES brand positioning

- New program development and research in consultation with the academics and career services team

- Conduct product training for sales team as well the call centre team

Implementation of Marketing Strategy :

- Co- achieve with the sales team, targeted form sales and enrollments - program group wise

- Support the sales team in implementation of on-ground initiatives

- Create program awareness, preference and build university brand among key interest groups - students, parents, counsellors, coaching institutes

Plan, execute and monitor integrated lead generation campaigns across various platforms :

- Print, Radio, TV

- Digital - SEO, SMM, EDM (emailers)

- Mobile platform

- Monitor the leads conversion, ensure enough leads are being fed into the pipeline to ensure eventual targeted conversions

- Ensure timely preparation of all marketing collaterals through partner agencies - presentations, films, leaflets, brochures, posters, standees

- Preparation of event specific branding material for outreach initiatives being planned by the sales team

- Develop correspondence for various initiatives - Selection process, GD PI invitation letters, offer letters, reminders

- Monitor and guide Call Centre deliveries for the relevant program group

- Data handling, analysis and marketing analytics support to the sales management team

- Monitoring the website interface with respect to content, announcements and results

- Monthly analysis of secondary and primary sales data for brand handled

Minimum Requirements :

Education/ Experience :

- Degree in marketing management from a reputed institute

- At least 5 years work experience in product management and / or in advertising. Preferred industries - Advertising / Design / FMCG / Fashion

- Outstanding interpersonal skills to be able to liaise with different departments and external support partners in advertising, research and social media

- Self-starter who truly enjoys working in a fast-paced, innovative environment with complete ownership.

- Passionate about design, innovation, technology, with strong written and verbal communication skills

Competencies :

Committed to Mission and Values : Has a clear understanding of institution's mission and values. Has a passion for facilitating learning and for enabling students to navigate their own learning journey.

Ethics and Integrity : Demonstrates integrity, ethical behavior and practices in all aspects of the role including relationships with students, colleagues and external entities.

Communicates Effectively : Adapts oral and written communication approach and style to the audience and based on the message also listens attentively to others.

Responsive : Provides timely and substantive feedback. Always responsive to student's unique learning paths.

Persuades : Conveys a point of view or argument in a way that stimulates thought and motivates the student or colleague to take action or consider an alternative.

Collaborative : Works cooperatively with others across the institution and beyond, including the Laureate network, the community and through partnerships. Represents own interests while being inclusive and fair to others.

Situational Adaptability : Recognizes and adapts to situations that call for different approaches to the facilitation of learning, influencing, relationship building and leading.

Being Resilient - Maintains a focused and optimistic disposition under pressure. Learns and grows from hardship experiences.

Accountable : Takes personal responsibility for own goals and outcomes to ensure student success. Establishes clear expectations, follows through on commitments to students and holds them accountable for assignments and performance.

Action Oriented : Takes on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.