Organic Shop - Head - Marketing & Sales

Key Responsibilities :

- Primarily in charge of marketing strategy.

- Act as a key leader in defining the strategy, focus areas, plan and execution of marketing goals.

- Managing Marketing Team and lead Digital (SEO, SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.

- Owns delivery and achievement of the business goals delivered through marketing function.

- Regularly track and monitor customer perception and improve metrics

- Managing the customer journey (customer relationship management) through marketing communication and engagement

- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.

- Develop and execute marketing and promotional calendar to drive traffic, sales, and engage the target customer with the brand.

- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional marketing programs that tie back to brand strategy and business goals.

- Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.

- Ensure thorough usage of analytics and maintain a data-driven approach to marketing.

- Develop, optimize and track annual marketing budget.

People leadership:

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals

Desired background:

- Educational background - should be from premier institutes, Engineering +MBA

- 3-4 years in Marketing and 3-5 years in a premier FMCG, Retail or eCommerce company.

- Knowledge of Retail, consumer goods industry, online industry

Desired Competencies:

- Management experience and a strong leader

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take risks to grow the category in a rapid pace

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn and unlearn

- Ability to connect with people across teams & levels

Industry : Candidates from FMCG/Retail/eCommerce industry would be considered for this role only.