Online Marketing Lead - Internet

THE ROLE:

- They are growing fast and need someone to join their marketing team to play a crucial role in positioning our products/services and grow our online presence.

- This is a very hands-on position and perfect for someone who wants a strategic point-of-view and have direct impact owning and completing projects and tasks that get us to our goals.

- We don’t expect you to come with all the skills under the umbrella, but a willingness to learn and dedication to gain a deep understanding of our product and target customers are key.

- This role will report to the Head of Marketing in San Francisco and will be based in Bangalore, India with opportunities to travel to our offices in San Francisco.

RESPONSIBILITIES:

- Plan, own and execute lead-generation initiatives including organic (e.g., SEO, content marketing, etc.) and inorganic online (e.g., SEM, PPC, drip email marketing campaigns, etc.).

- Increase and Improve the sales pipeline using marketing automation tools and online demand generation strategies.

- Own and execute the content initiatives including monthly newsletter, blogs and whitepapers.

REQUIREMENTS:

- Should have at least 2 years of online marketing experience with emphasis on Demand Generation.

- Previous hands on experience with proven results and excellent understanding of how online marketing works.

- Experience driving lead generation strategy and nurturing marketing lead pipeline .

- Flexible with work times and willingness to work during occasional night shifts.

- Basic knowledge of HTML/CSS and ability to make edits to web pages is a bonus.

What's in it for you:

- Great opportunity for you to grow professionally by driving online Demand Gen for a global product, used by 1000s of businesses Internationally

- Be part of fun, smart, passionate and merit-driven team

- Informal work style, startup culture with flexible work hours