Olacabs - Marketing Coordinator - Launch Team

Marketing Coordinator - Launch Team

About the role:

The Marketing Manager is a part of our New Initiatives team who would be focused on Launching Ola in the new city and would take care of marketing & branding Ola till the time it’s settled. Strong analytical and hustle to bring a new city to life quickly. Launch team travels around the cities growing Ola from the ground to the settled operations.

KRA’s:

- Researching the new city and learning the transportation pain points, regulations and market opportunity for Olacabs.

- Creating and setting up local marketing strategies to encourage new user adoption and understand of the market.

- Create business development opportunities to increase awareness and visibility of Olacabs in local communities.

- Competitive Understanding and watch on competitive market in th city. Any opportunity in pricing, talent, business model should be utilized.

- Preparing marketing mix and finalizing media strategies to drive optimum demand across city.

- Monitor Twitter, Facebook & other relevant sites and actively participate in discussions across communities & social networks

- Develop complex brand and event partnerships

- Creating and executing innovative marketing campaigns and pop-ups

Skills required (Technical, soft skills, specific tools, personality traits)

- The candidate should be a total hustler. Deliver best under pressure in a fast-paced environment.

- A problem-solver,have an analytical skills and able to think on the feet in a thoughtful and logical way.

- Good Written skills,experience in blogging and/or editing.

- Knowledge and hands-on experience of online display advertising, PPC and affiliate networks, Mobile marketing.

- Candidate background required (Education & Experience)

- 1-5 years of Brand Management/Advertising/Media Planning experience, MBA preferred

About Olacabs:

Olacabs is India's first and largest aggregator of cabs, founded in 2011 by IIT Bombay alumni, Bhavish Aggarwal and Ankit Bhati. We bring cab drivers and customers on a single platform making transportation hassle free for everyone! Booking a cab for a customer and and connecting to a customer for a driver has never been more efficient or easier than this before. We are changing the way people move about in their cities, forever.

We are one of India's fastest growing startups with many firsts to our credit- our innovative business model, the first of it's kind mobile app for cab booking, e-invoices, GPS enabled trackable cabs and more. As India's largest cab network, we don't own a single cab. We foster entrepreneurship at the driver level by enabling him to own the car and grow his business!

Today we are present in 8 cities (and growing) across India with a team of over 500 making all of this happen! At Ola, you get to work on solving a real problem for the Indian customer. If you are passionate, driven and carry a strong urge to do the next big thing (of course, you're talented), we're looking just for you!