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HR at OLA Cabs
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OlaCabs - Manager - Marketing (3-6 yrs)
Role & Responsibilities :
- Develop and execute mass marketing interventions both at National and/or Regional level to acquire new customers.
- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.
- Lead the thinking around Regional Marketing and executing key campaigns on that and feeding learnings/insights/playbook for rest of the team.
- Core part of the role would be to create communication messages and execute them to deliver to goals of new partner/customer acquisition.
- Internally you would need to work with teams and leadership across organization
Desired Skills :
- At least 3 years of marketing experience, MBA in Marketing, Advertising or related field is preferred.
- Demonstrate extensive experience and proven record in marketing.
- Managing pan-India marketing projects with multiple stakeholders and show proven expertise in brand planning/strategy, creative development, measurement and execution.
- A proven track record of creating and executing successful marketing plans that are engaging and effective.
- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs.
- Strong creative intuition and demonstrated creative success.
- Ability to operate in ambiguity independently and be an effective problem-solver.
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