Summary   Responsible for overall planning, implementing, analyzing, developing and optimizing mobile performance marketing campaigns for Ola.  Responsibilities   - Responsible for driving New User Acquisition through Paid Online Channels (predominantly Google, Facebook, Ad Networks and Affiliates)   - Track and optimize activity to increase the Quality and ROI from paid acquisitions through attribution tracking tools.   - Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc   - Plan and manage the budget to achieve optimum CAC per acquisition.   - Create and maintain metrics reports to showcase the health of the campaigns.   - To devise, implement and run innovative campaigns across campaigns in line with budgets   - continuously implement new fraud detection and prevention mechanism to improve the user quality  - Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function.   - Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, programmatic media buying, social media acquisitions.   Role requirements   - 2 to 5 years experience in Digital / Online Marketing at any the eCommerce space   - Experience in managing multiple advertising channels which includes Facebook ads Manager, Google Adwords, Ad networks, Demand site platforms and affilaites   - Superior knowledge of performance marketing tracking tools Appsalar /Appsflyer /Tune and analytics tools like Google Analytics/Appannie   - Advanced skills in excel, knowledge of powerpoint and slide building   - Innovative, analytical, with the ability to interpret information, data patterns and research quickly to solve problems  - General Mobile ecosystem knowledge

Bangalore

OlaCabs - Manager - Digital Marketing - Mobile Digital Platform Only 

OlaCabs - Manager - Digital Marketing - Mobile Digital Platform Only  ,Job Description for OlaCabs - Manager - Digital Marketing - Mobile Digital Platform Only  in Ola Cabs in  Bangalore for (2-5) years of experience. Apply Now!

Job Description for OlaCabs - Manager - Digital Marketing - Mobile Digital Platform Only  in Ola Cabs in  Bangalore for (2-5) years of experience. Apply Now!