OlaCabs - Manager - B2B Marketing - IIM/MDI/ISB/FMS

Job location - Bangalore

Purpose:-

B2B, intra-city travel is a large, unstructured, and fragmented market which Ola wants to address through the introduction of tailored products in that space. As Marketing Manager will be driving this B2B business for Ola through marketing of solutions like - Ola for Corporate- .

Key Responsibilities:

- Run large, scalable lead generation campaigns for Ola Corporate.

- Run a lifecycle communication program for lead nurturing and closure.

- Design effective touch-point communication for decision makers, influencers and end-users of Ola's corporate product.

- Run segmentation studies and execute targeted communication campaigns to consumers at various stages of their life cycle.

- Innovate and onboard new lead generation channels.

- Take ownership of creating marketing collateral and content pipeline for customer acquisition and retention including customer case studies, research reports, product showcases etc.

- Design and cascade a customer marketing and sales training playbook and guidelines.

- Evaluate and implement marketing automation tools.

- Design targeted acquisition campaigns and sales pitch for large accounts.

- Helps in creating an effective sales pitch and strong sales collateral.

- Run targeted digital marketing campaigns for lead acquisition. Monitor quality of leads and course correct strategy accordingly.

Strengths Required:

- Strong verbal & written communication

- Organized and methodical work style

- Strong negotiation ability

- Ability to hustle! Manage uncertainty, changing business priorities, limited budgets and tight timelines. Execute on assigned tasks with a cool head on their shoulders. The right candidates will thrive in an atmosphere of chaos.

- Have a strong head for numbers - ability to be hands on with data, structure unstructured data and use data to form marketing strategy

- Leadership Skills: Ability to align cross-functional teams towards a common purpose. Ability to influence across the board, including senior leadership, peers and other stakeholders.

Past Experience:

- Minimum 7 years of relevant experience

- Experience in B2B marketing is a must.

- MBA from premier B School is a must

- Experience in running large, integrated B2B marketing campaigns across channels spanning tactics like digital marketing, email marketing, events, webinars, sponsorships etc.