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20/09 Wilma Dsouza
Manager - Talent Acquisition at Ola Cabs

Views:7699 Applications:817 Rec. Actions:Recruiter Actions:18

OlaCabs - Loyalty Manager (3-6 yrs)

Bangalore Job Code: 745895

Loyalty Manager

Role : Loyalty Manager

Job Description :

- Will be responsible for the overall customer loyalty and retention strategy, including the development, project management and implementation of customer programs

- Work with product management team and cross-functional teams to create and launch retention campaigns/programs, driving loyalty and revenue

- Analyze, report and share insights on churn, customer base trends, monthly usage and repeat patterns

- Liaise with agencies, partners and other external vendors to increase customer engagement

- Design marketing campaigns aimed at retention and value preservation

- Deliver out of the box campaigns that will enrich customer experience which will increase Customer Life time value

- Carry out market research and customer surveys to assess demand, loyalty, brand positioning and awareness

Desired Skills and Experience :

- MBA or Masters in Marketing or related discipline strongly preferred from Tier1/Tier2

- 3+ years of experience with customer retention, email marketing and digital strategy.

- A proactive, metrics-focused approach with accountability for results, including a demonstrated ability to deliver ROI and a proven track record of delivering on customer renewal and upgrade metrics.

- Budget management with proven ability to optimize the marketing mix across multiple

- Ability to work in an agile, fast-paced environment with the ability to meet deadlines and manage simultaneous programs and projects.

- Experience with web analytics, online insights, segmentation and behavioral trends.

- Excellent verbal, interpersonal and written communication and experience presenting to all levels of the organization

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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