Head - Online Marketing  KRAs:   - Responsible for spends on Search Engine marketing, Display, Remarketing, Affiliates, Social media ads to generate leads. Driving RoI on each of these closely.  - Working with Local and brand teams to help design and execute Email and SMS marketing campaigns  - Responsible for online spends to drive online visibility and brand building  - Identifying customer segments and creating appropriate campaigns to engage with them continuously  - Innovate in the space of hyper-local level digital marketing to drive revenue and profitability  - Work closely with city-level and Product teams for their demand generation and digital marketing related requirements  - Drive consumer research and provide data on the profile and behavior of customers of olacabs.  - Drive market research and provide data on the demand for cab transport at a city and overall level.  - Create and own the overall digital marketing strategy and execution. Regularly analyse and present performance updates to the management and city level teams  Skills required (Technical, soft skills, specific tools, personality traits).  - Self-starter  - Strong knowledge of performance based (paid) digital marketing spends  - Innovative  - Ability to work in a fast and dynamic organization  - Ability to work with business partners independently  - Proven ability to work with digital agencies  Company Profile:  About Ola:   Olacabs is India's first and largest aggregator of cabs, founded in 2011 by IIT Bombay alumni, Bhavish Aggarwal and Ankit Bhati. We bring cab drivers and customers on a single platform making transportation hassle free for everyone! Booking a cab for a customer and and connecting to a customer for a driver has never been more efficient or easier than this before. We are changing the way people move about in their cities, forever.   We are one of India's fastest growing startups with many firsts to our credit- our innovative business model, the first of its kind mobile app for cab booking, e-invoices, GPS enabled trackable cabs and more. As India's largest cab network, we don't own a single cab. We foster entrepreneurship at the driver level by enabling him to own the car and grow his business!   Today we are present in 8 cities (and growing) across India with a team of over 500 making all of this happen! At Ola, you get to work on solving a real problem for the Indian customer. If you are passionate, driven and carry a strong urge to do the next big thing (of course, you're talented), we're looking just for you!

Bangalore

Olacabs - Head - Online Marketing   

Olacabs - Head - Online Marketing    ,Job Description for Olacabs - Head - Online Marketing    in Olacabs.com in  Bangalore for (5-9) years of experience. Apply Now!

Job Description for Olacabs - Head - Online Marketing    in Olacabs.com in  Bangalore for (5-9) years of experience. Apply Now!