Olacabs - Category Manager

Category Launch:

- Identifying the right set of cities for the category

- Launching the category along with the city teams

- Creating the complete launch plan, including marketing activities and local operations

Category Definition:

- Defining and standardizing the category / product nationally

- Customizing the category for each city

- Conducting qualitative and quantitative research to understand the target audience for the category

- Creating a detailed specifications document for each category line

Category P&L:

- Work with the local teams in the existing cities to ensure the category is being delivered as per the plans

- Create a business roadmap (Revenue, Profitability) for the category at national and city level

- Ensuring the category is meeting its revenue and P&L targets

- Ensuring strong understanding of competition pricing and activities at city level

- Work with the Technology / Product team to build the right set of features / updates for the category

- Understanding the usage patterns and requirements of the category by studying the existing customers

- Driving innovative growth by identifying the gaps / new market segments

Category Marketing:

- Create detailed marketing plans for each category along with the respective teams at each city

- Work with the alliances team to build and execute on the right set of alliances that help reach the target for the category

Candidate’s Profile:

- 3+ years of experience in Sales / Marketing

- MBA from any Top Tier Management School

- Experience in e-commerce and / or having built and executed a brand is a plus

Key Skills:

- Ability to work across business partners

- Ability to strategize as well as work hands on

- Ability to communicate and listen

- Analytically savvy

- Ability to closely monitor and influence all key metrics