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03/01 Deepthi
HR at NowFloats

Views:24899 Applications:238 Rec. Actions:Recruiter Actions:25

NowFloats - Digital Marketing & Social Media Professional (1-5 yrs)

Hyderabad Job Code: 409049

- Social media marketing developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram, search engine optimization (SEO) developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.

- App store optimization (ASO) for iOS and Android. Making sure Lookup appears for all important keywords relevant to app pay per click (PPC) campaigns sponsored online advertising paid for by the business to appear alongside non-paid search results.mobile marketing includes app-based, in-game, location-based and SMS marketing.

Responsibilities :

- Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Plan, execute, and measure experiments and conversion tests

- Identify trends and insights, optimize spend and performance based on the insights

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate

- Assisting with paid media including liaising with digital advertising agencies

Requirements :

- Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.

- Proven working experience in digital marketing and Social media

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Sound knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Similarweb, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement

Salary offered : 5-10 LPA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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