Nielsen - Senior Manager - Consumer Insights - Quantitative - Automotive Sector

Senior Manager - Consumer Insights, (Quantitative)- Automotive Industry

Purpose of the role :

Manage a client servicing team to ensure prompt delivery of service to the responsible clients in order to achieve the set financial objectives and other operational performance indicators.

Main Accountabilities :

Adept in independently handling all stages in a Customized Market Research Project :

i. Responding to RFP / Proposal Design (Objective, Research design, Sample design, costing)

ii. Project Launch

iii. Questionnaire design

iv. Presentation preparation and sharing insights with client

- Team management

- Business development

- Preferably with experience in Auto vertical

- Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management

- Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.

- Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials

- Ensure the generation of required revenue from the assigned client portfolio and proper contract costing in order to meet the agreed budget targets

- Identify and recommend enhanced and new services that answer clients' business needs

- Build and maintain ongoing relationships with the identified key persons within client organization

Experience :

- 6 to 10 years experience in Market Research-Consumer Insight

- Hands-on customized market research, agency experience (Auto experience is a plus)

- Strong Client Focus and Proactiveness

- Very Good Influencing & Persuading Skills

- Expert knowledge of statistics and multivariate analysis

- Expert knowledge of research techniques and methodologies