NextGen - Head - Marketing

Role : Head - Marketing

Location : Bangalore

Reporting to : Co-Founder & Co-CEO

About NextGen :

- NextGen is a venture-funded (Series A) start-up that is revolutionizing how companies fund, create and manage social impact worldwide.

- We have received strong initial traction (150 large enterprise clients including 30 from Fortune 500), large scale adoption, solid revenues and unit economics and built a great team of extremely smart and passionate individuals innovating constantly for making the world a better place.

- We are looking to add to our leadership team that will drive and own the growth of the company as we scale from a startup to an organization.

About this role:

We are looking for a standout marketing leader to own our marketing function, across media on both the customer acquisition and engagement side, and position us as a thought leader in the CSR Space.

Role Description :

- Craft and lead a world class content and communications strategy that builds awareness and perception of NextGen

- Execute marketing programs to generate leads, and manage and optimize our inbound funnel

- Build partnerships with key stakeholders (e.g. UNagencies, influencers, industrybodies etc.) in the ecosystem

- Drive and lead engagement with media partners including print and digital media, Drive conferences, knowledge round tables, awards and events

- Partner with the NextGen's sales team to create sales content, including white papers, case studies, presentations and collateral

- Iterate and articulate positioning, strategy and competitive differentiation

- Work with our PR firm to get us great coverage and participation at the right events

- Manage our online communications strategy, including engaging our key stakeholders through social media - LinkedIn, Facebook, Instagram and Twitter

- Develop and oversee brand guidelines

- Motivate our top customers to become NextGen brand ambassadors

What do we look for :

- 5-7 years experience in content marketing, social marketing or a related field Experience working closely with a sales team

- Desire, interest and inclination towards knowledge and thought leadership oriented marketing

- Analytical ability to understand and transform data into decisions and powerful stories

- Well suited to the startup environment - flexible, adaptive, self-motivated and fast learner

- Deep experience of successfully leading thought leadership, digital and social content, info-graphics and sales content directed to C-Suite audiences

- Experience with Wordpress, Google Analytics and other tools