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Nestle - Senior Brand Manager - Food (6-7 yrs)
Position Name : Senior Brand Manager- Foods (PG Batch- 2011 & 2012)
Reporting To : Category Marketing Manager
Location : Gurgaon, India.
Main Purpose of the Job :
- Be an integral part of the core business team working with Marketing Manager to Lead the P&L + Innovation + Brand Communication for the entire business.
Key Responsibilities :
- Understanding & defining the brand identity & aligning the entire brand plans accordingly with Category Marketing manager.
- Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity.
- Planning ATL & BTL to deliver the required value proposition.
- Coordinating with R&D for product conceptualization, positioning, new product development etc.
- Overseeing Annual plans, budgets on brands.
- Keeping track of all category related expenditures vis-a-vis budgets.
- Providing strategic guidance to brand managers to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
- Ensuring that the top-line & bottom-line objectives of the category are strictly met.
- Leading Team and ensuring that the team is adequately trained in both functional and behavioral aspects on a regular basis
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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