Job description :  - Developing strategies for the brand(s) in alignment with overall marketing plans  - Understanding & defining the brand identity & aligning all the brand plans accordingly with Category Marketing manager  - Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity  - Planning ATL & BTL so as to deliver the required value proposition  - Coordinating with R&D for product conceptualization, positioning, new product development etc.  - Overseeing Annual plans, budgets on brands   - Keeping track of all category related expenditures vis-a-vis budgets  - Providing strategic guidance to brand managers to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).  - Ensuring that the top-line & bottom-line objectives of the category is strictly met.  - Leading Team and ensuring that the team is adequately trained in both functional and behavioral aspects on a regular basis   Desired Skills and Experience :  - Brand Management, Fast-Moving Consumer Goods (FMCG) Marketing Management, Marketing Research   - Trade Marketing, Digital Marketing, Brand Development, Business Strategy, Marketing Communications   Industry : Food & Beverages  Employment type : Full-time  Experience : Mid-Senior level  Job function : Marketing

Delhi NCR

Others

Nestle - Senior Brand Manager - Confectionery 

Nestle - Senior Brand Manager - Confectionery  ,Job Description for Nestle - Senior Brand Manager - Confectionery  in Verified Recruiter in  Delhi NCR Others for (6-8) years of experience. Apply Now!

Job Description for Nestle - Senior Brand Manager - Confectionery  in Verified Recruiter in  Delhi NCR Others for (6-8) years of experience. Apply Now!