Position Name : Assistant Brand Manager- CEREGROW Healthy Snacking Location : Gurgaon Head office Experience : 2-3 Years Education : MBA in Marketing Job Description : The role is an entrepreneurial role to set up a Healthy snacking business under the brand name CEREGROW. Currently the business does not exist and we have to develop it ground up. The business plans have been cleared and need a Assistant Brand manager to take this projects further. There will be 2-3 product formats on which work needs to be done. Hence a lot of work from a product development, innovation, positioning, communication development etc. It might even involve setting up new manufacturing lines. - Responsible to drive all actions needed to develop the marketing plans for the brands to overall business plan. a) Historical category and brand analysis b) Consumer-Brand info c) Brand-activity relationships d) Competition analysis etc. e) Spends efficacy etc. - Responsible for development of Commercial Plan in coordination with supply chain and trade marketing. - Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands. - Responsible to drive all aspects of projects like. - Idea generation/ concept development and testing. - SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence. - Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials. - Responsible to ensure with Supply chain, Packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD. - Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc. Responsible : 1) Writing of the BPS; 2) Agency liaison for packaging and communication execution 3) Timely and complete briefing to the agency; 4) Claim development 5) Ensure alignment with the comprehensive packaging and claim approval process within Nestle India. Responsible : Above-the-line (ABL) - (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing); Below-the-line (BTL) execution - Promotions/ activities/Point of Sale Development /Liaising with Trade Marketing for good execution. Required Technical Skill set : 1. Project management : Multi-tasking, Structured thinking, Ability to pre-empt issues. 2. Understanding of Marketing and Sales planning : Awareness of concepts and demonstrated ability to apply. 3. Resource efficiencies : Optimization of budgets, want and ability to extract value. Behaviors Skill Set Require : - Ability to build relationships. - Ambitious with an innovation mindset. Has the ability to work out - win-win- solutions in the process of extracting value from stakeholders.

Gurgaon/Gurugram

Nestle - Assistant Brand Manager - Ceregrow 

Nestle - Assistant Brand Manager - Ceregrow  ,Job Description for Nestle - Assistant Brand Manager - Ceregrow  in Verified Recruiter in  Gurgaon/Gurugram for (2-3) years of experience. Apply Now!

Job Description for Nestle - Assistant Brand Manager - Ceregrow  in Verified Recruiter in  Gurgaon/Gurugram for (2-3) years of experience. Apply Now!