National Sales Manager - FMCG

Leading FMCG firm is looking for a National Sales Manager. Candidate should be Post graduate degree/diploma holder in Business Management specialization in Sales and Marketing.

Should have at least 10-18 years experience in FMCG industry preferably personal care company out of which at least worked in two regions as RSM.

Role:

- This position is the leader of a selling Team comprised of RSM, ASM,SO & Territory Representatives.

- Accountable for achieving the Sales Target as per ABP.

- This role provides direction and leadership to the Sales Team PAN India while being responsible for the customer satisfaction and market share nationally.

Key Responsibilities:

- Business Strategy / Execution Plan and Sales forecasting.

- Implementation of Sales strategies to achieve revenue generation, increase of market share and overall business growth PAN India.

- Responsible for Annual Brand wise and pack wise sales target achievement nationally. (Volume, value & Bottom-line target).

- Responsible for P & L accountability for the business.

- Responsible to maintain a steady business growth rate.

- Special focus and effort to develop distribution network with renewed emphasis on distribution expansion in the rural markets for company's products.

- To guide RSMs in respect of Appointment of Distributors, Super Stockiest to improve coverage in various States.

- Giving strategic guidance to the RSMs/Dy.RSM/ASMs (in absence of RSM) to establish sales targets brand wise, pack wise as per ABP and help them in breaking the same geographically, monthly, weekly & daily targets.

- Monitor the sales trend, competitor activities and provide necessary support to the team for successful achievement of the Business plan.

- Analyze and report competitors strategies upward on pricing, Placing, promos, schemes, Product Features.

- Work closely with marketing team in respect of Packaging, promotions, pricing etc.

- Lead and deploy sales team to achieve sales targets.

- Develop organisational capabilities to service the market. Mentoring and monitoring the performance of the team.

- Sales Team Management: Manage the sales team by communicating clear job expectations, monitoring and evaluating performance.

- Training and motivating sales team

- Maintaining effective control of expenses in line with budget objective.