National Product Manager - Building Material & Sanitaryware

Responsible for creating, executing and analyzing new business ideas & brands and improving current products offerings. Also responsible for managing products by implementing marketing activities and act as an interface between various agencies and trade to facilitate Brand building on a national scale.

Create, execute and analyze proposals for new product ideas and present it to Senior Management for execution and launch.

Lead the development and implementation of new product roll outs in terms of product proposition, pricing, distribution & promotion in coordination with R&D, production, planning and sales team

Coordinate with market research agencies to carry out brand track analysis, consumer, trade and competitive analysis & research

Coordination with Design Agency to develop concepts for New Products

Responsible for evaluating costing/pricing for all new products in coordination with costing department, R&D and sales team

Liasioning with advertising / media / event agencies for identifying and executing media & promotional plans and on ground activation/ events to facilitate brand building

Conceptualization and development of POS for:

- New Product Launch

- Existing Product

- Consumer (Regional/National level)

- Events

Leading the Competition tracking activities for newly launched products by collation of data / information from various sources like SAP system, sales team, market visits, published data, etc. & preparing reports on category, SKU, offers and margins analysis

Tracking Brand performance/Brand review through sales analysis, cost & profitability analysis to arrive at short term and long term Brand strategies

Candidate Requirement :-

Engineer + MBA is a must

Should be from any industry - Paint / Glass / Cement / Sanitary ware / Fittings / Electrical Fixtures / Interiors / Kitchen Cabinets / Doors / Conceal wires / Elevators / Cables / Safety Equipment / AC / Tiles

Candidate currently in -- Product / Marketing role , only apply

Male / Female candidates can apply

Narayan Iyer ( 09819147645 )
PAN India Recruiters
Mumbai