National Key Account Manager - IVD Division

Position Title: National Key Account Manager

Reporting to: Business Head - Key Accounts

Division / Department: Key Accounts

Area responsible for : National

Location: Chennai

Functional Area: Sales & Business Development

Role and Responsibilities

The primary function of a National Key Account Manager is to build customer relationships. On a broader level the responsibilities will be related to customer service, sales, marketing and public relations and to be the "face" of a company and help bring in new business and retain existing customers. The designated person also has an objective of raising awareness among / across the internal team.

1) Business Strategy and Planning

Plan the strategy for designated Key Accounts for the current year as well as for long term (3-5 years) to substantially increase share of business in the key accounts segment

Build Strategy in conjunction with the sales, service and marketing team to persuade customers to switchover solutions

Drive Profitable growth

Plan Marketing Budget

Responsible for complete customer mapping. Eg: Identify stakeholder, span of business and business potential

Plan on new initiative for Business growth

2) Execution of Strategy & Management

Lead and direct the team to achieve the goals (should have the capability - future requirement)

Manage customer relationship directly as well as indirectly through the sales force

Responsible for entire KOL management

Plan and implement - Stakeholder Management-

Ensure existing customers have their needs met and regularly renew contracts with the company

Responsible for Information Management and reporting pertinent data with Business Unit Head on quarterly and annual basis

Responsible for educating colleagues and customers on latest product or service information

Responsible to schedule new leads, number and location of client visits and statistics on sales calls and follow-up visits of the KAM team. These data will help the KAM team set its strategic direction

Continuous relationship with key accounts and upsell on new products or service

Responsible for Team Management and Development

Responsible for coaching the team, providing timely feedback and conduct performance appraisals

Education & Experience Education :

Minimum B.sc/Engineering (BioMedical/Electronics) Preferred M.sc / MBA (Sales and Marketing) Experience: Minimum 10 + years- experience Preferred NA