National Head - Marketing - FMCG/Pharma/Retail - IIT/IIM/ISB/MDI

National Head - Marketing

Role: National Head - Marketing

Job Description :

Accountable for - Defining the brand's purpose, positioning and central idea, Creation of a strategic framework for the brand, Defining, identifying and studying the industry, Creating the Customer Journey Cycle, Mass Media optimization, Digital strategy.

- Identify & drive growth opportunities across defined markets.

- Develop business plans for the market along with key stake holders and in alignment with corporate market strategy.

- Develop and execute brand plans and campaigns.

- Conduct business sessions with sales team effectively to drive execution.

- Review ROI by markets/ brands.

- Impart knowledge & skills through training sessions.

- Prepare robust forecast & coordinate with manufacturing for seamless supply.

Desired profile:

- Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT's/ IIM's/ ISB.

- 8-11 years in marketing.

- Should have team handling capabilities as well as should be hands on across gamut of marketing activities ( Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.)

- The candidate should have worked with creative, media and PR agencies implementing marketing plans.

- Exposure to different media vehicles in terms of effectiveness, efficiency, and workings is needed.

(Apply only if you are in the salary bracket - 25-35 Lacs/ Annum in your current role).

Should your profile match our requirements, please apply with us in strict confidence.