Myntra.com - Senior Brand Manager

Job Description:

Job Title : Senior Brand Manager

Business Unit : Marketing

Who We Are:

Myntra.com started in 2007, and is today India's leading online retailer of fashion and lifestyle. We are ranked among the top 10 e-commerce companies in India and is scaling rapidly.

Myntra was started by a group of IIT/IIM graduates in early 2007 and is headquartered in Bangalore, with regional offices in New Delhi, Mumbai and Chennai. The company is funded by top tier Venture Capital Funds and is now among the best funded e-commerce companies in the country.

In addition to accelerated growth opportunities, we foster openness, trust and respect in the workplace. We're a warm and fun-filled place to work; we're passionate about sport and music, debate and design and about getting things right. And while we are small, we are growing rapidly and our growth philosophy is to hire and retain the best. To this end, we offer all employees a culture of fun and learning, and a very competitive package of pay and benefits.

Business Unit And Role Overview :

The Marketing & Online Sales department ensures that our customers - existing and potential - get to know about Myntra’ s offerings, and regard Myntra as their prime resource for everything to do with fashion. Every activity this team undertakes would have either of two objectives – to acquire or retain customers. If you've seen a communication from Myntra - on television, newspapers, Facebook, websites, emails, billboards, or events - this team is responsible.

Responsibilities:

- Understand Business strategies/ plan and conceptualize consumer research reports

- Provide ROI Analysis of all Marketing campaigns and Sales activities

- Conduct Market research to: analyze competitors, research market perceptions; evaluate market penetration and understand customer needs

- Manage Creative Development process: which is Creative Agency management, work on development of communication campaigns, TVC production process

Desired Skills & Experience:

- Years of experience – Overall 8-14 years of experience in Consumer research and Creative Development process, in Research or Branding & Communications

- Educational Qualification – MBA from Tier1 institutes