Myntra.com - Product Marketing Manager - Mobile Apps - IIM

About the Mobile Business @ Myntra.com

Mobile traffic for most e-commerce players in India has already surpassed the desktop traffic and mobile is poised to become the single biggest driver of growth for e-commerce in the foreseeable future. Here's a once in a lifetime opportunity to be a part of this mobile revolution for India's largest fashion e-commerce company.

We are currently looking to hire passionate & driven leaders from IIT/IIMs for multiple roles including Digital Marketing, Strategic Partnerships, Product Marketing, Sales and Business Analytics for the Mobile Business.

The below JD is for Product Marketing role.

Role: Product Marketing Manager for Mobile Business @ Myntra.com

Job Description:

- Devise and execute marketing strategies to drive organic customer acquisition on mobile apps (Android, Windows, iOS).

- Identify and execute strategies for driving user engagement on mobile app

- Conceptualize and execute viral campaigns on social media to spread awareness for mobile app

- Drive/guide cross-functional teams (engineering, design, product, marketing) towards timely and quality execution of marketing strategies

- Provide user experience, communication and creative direction to product and design teams

- Work with offline marketing teams for developing mass media campaigns across TV, Print, Radio, etc.

- Manage distribution of our apps across multiple app stores. Drive and own App Store optimization to maximize organic app downloads from the App Store. Monitor user ratings and reviews on the appstore. Work with customer support and tech teams to resolve customer issues. Drive strategies to improve and maintain high ratings for our app across App Stores.

- Deeply understand customer behaviour, develop new customer insights via consumer research

- Serve as the voice of the mobile customer and help drive product development roadmaps and strategy

- Continuously experiment with new technologies/offerings in the mobile space to drive engagement and acquisition

Ideal candidate should have/be:

- An MBA from IIMs

- Entrepreneurial mindset, tremendous drive & ownership, hands-on

- Very strong on problem solving skills and logical reasoning, extremely data driven

- Desire and ability to think like the customer

- Ability to think strategic and translate strategies into execution plans and take them to completion

- Ability to connect with people across teams & levels

- Strong understanding of technology and business

- Prior experience in mobile industry is a plus