Responsibilities:

- Mandate to manage Facebook, Twitter Paid Marketing and other forms of display marketing/re-marketing.

- Develop and execute the online marketing- spanning across these channels

- Develop digital marketing strategies for market entry & penetration

- Develop creative strategy for the above mentioned channels

- Leverage data and analytics to deliver strong marketing efficiency and create an advantaged digital marketing effort.

Requirements:

(Including preferred experience, skills and competencies)

Job description:

- Responsible for translating the Integrated Marketing Plan into digital marketing strategy & activities such as search, display, mobile and new technologies, in order to drive sales, consideration and overall perception of myntra.com.

- Drive and execute e-marketing tactics from initiation to implementation with emphasis on analytics, email, social, Search, display, content management of the web properties.

- Leverage competitive intelligence and marketplace trends to provide leadership on myntra should innovate and evolve within the digital marketing space

- Leverage consumer insights, new product launches to identify and execute new and engaging capabilities, initiatives and campaigns

- Champion new ideas and be both proactive and reactive to changes in the digital market place.

- Develop KPIs and conduct marketing effectiveness analysis during and following campaigns.

- Manage a marketing on-line budget and prioritize its allocation

- Good understanding of Google Analytics and has worked on any digital marketing automation tools like EF, Marin, DoubleClick, Sociomantic

- Understanding of Social Media Listening Tools like Radian6, Sysomos a plus!

- Ecommerce digital marketing experience plus!

- Knowledge of Sql/Advance Excel a plus!

Functional Competencies:

- Develops online/social marketing programs or campaigns that meets or exceeds sales plans & marketing metrics

- Thinks strategically – informed by competitive analysis & consumer insights to represent the customer

- Prioritizes business opportunities to ensure focus on projects with the biggest ROI or strategic impact

- Ensures tactical execution recommended by cross-functional partners meet business objectives

- Manages multiple, complex projects to guide marketing execution across cross-functional teams

- Establishes marketing success metrics & evaluate success against those metrics

Interpersonal Competencies:

- Strong communication skills – ability to gain alignment & problem-solve collaboratively to achieve goals

- Team player – ability to work effectively with multiple cross-functional groups

- Creative thinker that can drive & participate in idea exploration

- Adaptable and responsive; able to perform in a fast-paced, rapidly changing environment

- Takes initiative – to generate ideas to drive business and contribute to organizational effectiveness

- Results-oriented – Strives to achieve success metrics; get the right solution for the customer & company

Leadership Competencies:

- Leads cross-functional teams from strategic planning through successful execution

- Achieves organizational alignment & resources with minimal managerial oversight

- Demonstrates integrity, maturity and a constructive approach to challenges

Preferred Institutes : IITs, NITs, IIMs or International B-Schools

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