myLaw - Inbound/Digital Marketing Specialist

myLaw seek a young professional to join its Marketing team. We're looking for people who are incredibly hungry, passionate, smart, fun to help us achieve that vision. The candidate should have a passion for online education and learning, familiarity with digital marketing and new media, and should be a great team player. Experience in an e-commerce, consumer internet start-up is highly preferred.

This position will be responsible for all of myLaw's digital marketing as it relates to our user acquisition. This will include, but is not limited to: building & managing the social media properties, executing content related SEO projects, and developing new inbound marketing channels and opportunities. Content and inbound marketing typically drives a tremendous amount of user acquisition for us. We believe there is a massive opportunity here to leverage our content to build a scalable repeatable channel that delivers real value to our students and dramatically accelerates our user acquisition & adoption.

Please read the details carefully ( a lot of applicants get rejected at the cover email stage, so read carefully) - You can either see the details provided below (admitedly long and template-ish:) and tell us how you fit each of the points mentioned in the description below OR head straight to myLaw and our social media properties (myLaw on Fb, Twitter etc) and create a comprehensive online marketing plan explaining how you would do things better and ensure exponential growth for myLaw.

If you are interested in this position, please write with a copy of your resume, a cover note (explaining how you fit the role) and the marketing plan mentioned above.

Job Description

Title: Digital Marketing Specialist

Responsibilities:

- Drive digital marketing strategy for myLaw: Design and execute activation and engagement campaigns across the user funnel via multiple channels including advertising, product launches, campaigns, email marketing, webinars, offline events, and more;

- Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO, and content marketing;

- Lead myLaw's social media properties and product website - myLaw: Build a high-quality scalable digital media channels leveraging myLaw community to increase enrolments and site visits;

- Responsible for the continued success and growth of the email/CRM channel;

- Analyze and optimize conversion funnels and sign-up rates for all content and digital marketing efforts. Measure to help us learn and grow;

- Monitor digital marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics; and

- Optimize results for campaigns by working with creative team on A/B testing content;

Knowledge, Skills, and Abilities

- Excited about joining a team of passionate individuals trying to solve real problems;

- Superb written communication and copywriting skills (you should have a sharp eye for headlines and marketing copy);

- Knowledge of SEO and keyword optimization;

- Highly creative thinking; Strong creative intuition and sense for design;

- Excellent project management skills and attention to detail (you will need to manage content creation to tight deadlines across a wide range of disparate parties);

- Experience with digital marketing and technology and e-commerce, including web analytics, email marketing, search marketing, social media, as well as conversion marketing.

- Experience with key online marketing tools to get the most out of online marketing tools like Facebook Advertising and Insights, heat map tools, marketing technologies; and

- Experience with analytics tools (e.g. Google Analytics, Other), A/B and multivariate testing, and Multi-channel (online and offline) attribution and testing

- Experience working with Web platforms, including content management systems and CRMs (such as Wordpress, Zoho)

- Experience with website behavior and customer experience analysis, coordinating tags, tracking parameter implementations.

- Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.

- A passion for online education and consumer internet products;

- A basic understanding of HTML and CSS (or again, desire to learn); and

- Knowledge of Photoshop or other image editing software (good to have but not necessary)

Credentials and Experience:

- Graduate or post graduate in any stream; a degree in Marketing, Math, Economics, Engineering, or Law is highly preferred;

- 2-4 years digital marketing experience at a consumer internet company or startup; and

- Strong analytical capabilities with experience making data-driven marketing decisions.

Compensation:

- We offer a competitive salary commensurate with the candidate's level of experience and skill.