MyFitFuel - Editor & Content Strategist

Minimum Salary Offered: 5 LPA

Are you the one who thinks spreading right knowledge through content can change or make life better of many individuals?

Are you the one who love to test every line of content and bring wonderful piece of information which could help target audience achieve some important goals or solve some important problems.

If yes, then you are the one we are looking for. Please go through the Job Description below and do apply

CONTENT EDITING

- Manage webcopy email requests.

- Review and edit content provided by creative writers.

- Ensure content compliance with editorial guidelines

- Perform quality assurance

- Checks on published content

- Work with other team like SEO,

- Product marketing.

- Maintain the Key performance indicators.

- Clear understanding of how Brand tone should be communicated and monitoring every piece of content that gets published through different marketing channels

CONTENT STRATEGY

- Define and guide a content strategy

- Develop, maintain, and enforce web writing style guidelines

- Define the content workflow for projects

- Assign and track new content development (content matrix)

- Consistently review content, identifying sections that need a greater depth of material;

- Develop and enforce content creation, maintenance, and archiving policies

- Work closely with information architects/designers to create an information architecture that enhances customer experience and best showcases content.

- Conduct content workshops for internal resources who provide content;

- Lead staff professional development around creating content for the web;

- Mentor web team and others on content strategies

- Develop a competitive site analysis/Gap analysis;

- Conduct competitor site content reviews to identify improvement opportunities.

- Assess, catalog, and organize content (content inventory);

- Develops and maintain the content inventory to document page-level information including URLs, keywords, page titles, copy notes, etc.

- Analyzes site usage statistics to maximize information delivery and enhance usability of content

CONTENT MARKETING

- Determine strategy, content plan, and success metrics.

- Ensure a steady stream of high-quality content and continually increase views and conversions

- Implement content marketing editorial calendar for content marketing initiatives

- Leverage various forms of marketing collateral such as white papers, datasheets, case studies, and more to drive integrated content marketing campaigns

- Map out a content marketing strategy that supports and extends marketing initiatives, both short- and long-term.

- Propose creation of new content, or re-purposing of existing content, that tie to content marketing initiatives. - Work with owners of particular content to revise and measure particular content and marketing goals

- Identify relevant issues and/or events in the industry and makes recommendations for creating and promoting relevant content in a timely fashion

- Augment social media presence by pushing out stories that are topical, well-structured, proof-read and press-ready.

- Should be able to understand the target customer's persona, needs and problems etc.

SKILLS AND EXPERIENCE REQUIRED

Experience: 1-3 years of writing and editing

- Resourceful, Entrepreneurial, Fun, Committed

- Willing to work for a startup.

- Excellent written and verbal communication skills with the ability to produce clear, precise and engaging copies.

- Should have understanding of CMS (content management system) to push out content pieces timely and effectively.

- Grammar Nazi. Proofreading skills coupled with analytical bend of mind.

- Thorough understanding of web accessibility, usability and acquaintance with good practices in web content development.

- Understanding of online user behavior.

- Work on tight deadline.

- Social media presence a plus.

- Knowledge of Health and Fitness sector will be a plus.

ABOUT MYFITFUEL

MyFitFuel is a Sports & Fitness Nutrition Startup helping individuals achieve their fitness goals with the long term vision of solving some of the very important problems in this Industry in India. We have a growing number of happy customers who love our products and always look towards our brand with the trust which brings better quality nutrition, knowledge for their fitness goals. With the help of hard working and smart working team, we aim to bring wonderful experience for our customers.

Being a startup you will get exposure of multiple areas and you will get to learn a lot and implement much faster.

We believe in creativity and executing new ideas in fast pace environment. This will help you to show your creativity and take ownership of your ideas.

Other the Marketing Competitive financial benefits, other benefits of working with us includes

- Freedom to implement & test your creativity.

- Flexibility of hours but willingness to work for long hours.

- Strict no to Hierarchy culture. We are based in South Delhi.

We are based in South Delhi.