Marketing :

- To lead the sales and marketing strategy formulation and implementation for creating innovative and best marketing practices.

- To Establish and implement short term and long term departmental goals, objectives, policies, and operating procedures.

- To develop and oversee the strategic plan that could help in building brand and product portfolio profitability.

- Responsible for Research and developing strategies and plans which identify marketing opportunities, direct marketing, and new project development.

- To oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

- To Develop and track metrics and success criteria for all marketing programs and activities.

- Responsible for the establishment of both annual and monthly sales objectives in conference with the Company's business plan in close coordination with regional sales managers.

- Responsible for establishing both market and target customer strategies for the organization in close coordination with key sales personnel.

- To overlook entire marketing budget, marketing plan and look into forecasting in tandom with the budget allocated.

- Expanding the scope for new sales territories, sales methods and feasibility study, resulting in deeper market penetration and reach

- To conceptualize retail strategy and execute it across channels for all product categories.

- To analyze and evaluate the effectiveness of sales, methods, costs, and results.

- To plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.

- To participate in the development of new project proposals.

- To represent the company at various community and/or business meetings to promote the company.

- To Recommend and administer policies and procedures to enhance operations.

- To maintain good network and increase the visibility and acceptance in the Market.

Key Account Management :

- Responsible for positioning the company appropriately as partners to Strategic Accounts.

- To directly manage major and critical developing client accounts, and coordinate the management of all other accounts.

People Management :

- To create an atmosphere that promotes moral, ethical and legal business conduct and ensure marketing and sales team is meeting customer needs and contractual obligations.

- To Work with department managers and corporate staff to develop five year and ten year business plans for the company.

- To provide direction, motivation and training to the sales and marketing team, thus ensuring optimum performance.

- To Develop leaders through performance reviews and routine discussions regarding competencies, value alignment and results achieved

Commercial :

- To develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.

- To Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc

Vendor Management :

- To promote positive relations with partners, vendors, and distributors.

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