Job Description  Marketing  The Brand Manager will be responsible for the business results of product portfolio. This responsibility will exist throughout the product life cycle from idea through development, launch, operation and end of product life.  To prepare marketing strategy for key operating markets to improve secondary sales, to launch new products; to understand the impact of marketing campaigns, to analysis sales trend of various regions, to analyze competitors & their activities.  To Manage Product Portfolio and monitor the overall performance of the product(s) in the portfolio, determine the opportunities, prioritize and select opportunities, determine scope and complexity, execute an then evaluate.   To assess existing product performance by collecting and tracking the results of the product according to expectations as well as identifying and implementing course corrections in response to issues that evolve.   To perform portfolio assessment to determine the current and future state of existing products within the portfolio and to evaluate existing products and products under development to ensure that portfolio returns are met.   To identify opportunities for portfolio improvements. To identify, capture and document opportunities that will result in an enhancement to the portfolio and will yield improved business results.   To develop product positioning that shall involve doing competitor analysis, deciding which products to position and then finally positioning the products according to the analysis.   Responsible for Product Development: To give Suggestions to develop new products after studying the usage of the customers and analyzing the market dynamics.  Responsible for New Products Introduction: Conducting market study, market share analysis, competitor analysis, and then introducing the new products in the market.  To define more specifically the scope, projected results, impact, and resource requirements associated with the opportunity and create business cases for identified strategic opportunities  To develop / update product costing and pricing to have accurate and proactive knowledge of customer wise / SKU wise contribution for assigned product.  To develop and modify pack designs for different product categories based on the portfolio assessment.  To carry out product evaluations, reviewing of the products and product empanelment.  Consumer/Competitive Behavior  To collect and analyze competition Information: Examining the pricing, margin given to dealers, Market Operation Price (MOP), Pay outs, Promotional schemes adopted by various competitors.  To conduct Market Analysis: Gathering competitor information, tracking the competitors, carrying out market share analysis, reading the consumer and market trends.  People Management  Responsible for proactive communication with senior management on the products, its performance and any major issues or changes in the market or competition.  Responsible for obtaining Senior Management Team approval and funding for proposed strategies and plans.  To work in close coordination with key sales and marketing personnel of different regions for market development to ensure future growth.  Responsible for critical interfacing internally with logistic department, Manufacturing, Sales and Finance for feasibility checks for the introduction of new products or change the existing product portfolio.  MIS & Commercial  To prepare monthly MIS report on the performance of the existing product portfolio, competitors portfolio, desired changes, etc.   To proactively implement audit guidelines in the context of price circulars, scheme communication / approval, credit notes, monitoring, documentation of the same.  Education-  UG: Any Graduate - Any Specialization  PG:Any Postgraduate - Any Specialization  Doctorate:Any Doctorate - Any Specialization  8-10 years of Experience in Marketing with exposure to retail/institutional sales.  Preferably an MBA or Graduate with experience in Biodiesel/Edible Oil/Renewable Energy industry in managing a region  Product Focus  Is alert and sensitive to hidden/unrevealed customer needs; recognizes the need for action to respond to emerging market situations  Uses creativity to come up with newer strategies of marketing and ensures their execution  Is updated about the ongoing and future marketing trends and strategies of competitors  Proactively defines and drives the customer strategies and goals to be achieved by employees  Evaluates the customer satisfaction measure and take corrective action as and when required.   Encourages team to develop and maintain partnerships with customers  Influencing Others  Presents facts, analysis, and conclusions or solutions in a way that demonstrates command of content; factors in perspectives and interests of the audience; and shows what's in it for them or what meets the common good.  Approaches a situation or problem by defining the problem or issue; determining its significance; and using logic and intuition to arrive at conclusions or decisions.  Analyses competitor behavior, products and processes and uses inference to improve current processes.  Strategy Management  Sets clear goals for the strategy and ensures its correct and timely execution  Has thorough understanding of market trends, including opportunities and activities of competitors and analyzing markets and their needs.  Has in-depth knowledge in different mode of advertisements and promotions and a thorough understanding of the target markets to be tapped.  Deals firmly and promptly with media partners performance problems by diagnosing, developing solutions, and monitoring progress while keeping upper level management informed.  Leadership  Acts as a role model for the entire team by proving by actions   Does long-term coaching for developing people as future leaders and strongly believes in people development  Anticipates, plans and adapts to all types of internal and external change  Communicates a compelling vision to the entire team and ensures its execution  Communicates the vision in a manner that generates excitement, enthusiasm and commitment to the team mission.  Key Account Management  Maintains a long term perspective in forming partnerships with customers  Identifies, communicates and implement best practices which will successfully impact multiple stakeholders within multiple sites   Integrity  Adheres to organizations core values, behaviors, and expectations   Admits mistakes  Seen as direct, and truthful individual  Acts honestly and professionally  Respects others and their ideas  Promotes and establishes trust  Innovation  Brings in creativity to facilitate innovation in the marketing strategies and evaluate advertisement effectiveness  Drives discussion and idea generation to encourage innovative ideas in others   Is flexible and adaptable  Communication  Commands attention and respect  Effectively articulates information orally to large and small groups  Effectively conveys concepts through presentations, reports, and other written forms  Coaching and Advising  Provides appropriate environment to give and take feedback, and ensures feedback is objective, constructive and timely  Counsels others through difficult issues or new territory  Conflict Management  Uses appropriate interpersonal styles and methods to reduce tension or conflict between two or more people.  Deals effectively with others in an antagonistic situation.  Finds agreement on issues and follows through on implementation.  Assessment and Evaluation  Prioritizes problems in terms of strategic and possible long term impacts  Performs complex analysis to assess problems, identify solutions and design success measures; monitors the effectiveness   Able to make decisions in a timely manner and under tight deadlines  Continuous Learning  Proactively seeks performance feedback and makes effort to develop own and others performance and learning  Encourages team to share knowledge and learn from each other

Mumbai

My Eco Energy - Brand Manager 

My Eco Energy - Brand Manager  ,Job Description for My Eco Energy - Brand Manager  in My Eco Energy in  Mumbai for (8-14) years of experience. Apply Now!

Job Description for My Eco Energy - Brand Manager  in My Eco Energy in  Mumbai for (8-14) years of experience. Apply Now!