Mondelez - Manager - Category Management - IIM/MDI/ISB/FMS

Key highlights of the role :

a. Responsible for the category development

b. Key stakeholder management

i. Modern Trade Team

ii. Buyers

iii. Interaction with creative agencies

c. Understanding of planogram

d. Key requisites:

i. MBA 2010-2012 preferred (Premier B-School)

ii. Preferred candidate: KAM, Sales MT, Category experience is a Plus

e. Industry is FMCG & Retail (likes Big Bazaar, Spencer etc.)

Purpose of Role :

The Category Management Manager is responsible for championing the Category Management approach within the organization, and applying it externally working collaboratively with customers across both MT & TT. Drive Shopper Insights by Category and Customer to leverage them through in store Activation

Career Experiences Required & Role Implications :

- 6-8 years + relevant experience in a well reputed FMCG or Retail Company. Food experience is preferable

- Should have category management in MT environment

- Have understanding of shopper research process and has lead research to activation process

- Ability to engage with internal teams across and work with them to influence the customers

- Key Values : While all Mondelez Values are important, the following would be very critical for this role

a. Acts like Owner

b. Open and Inclusive

c. Discuss. Decide. Deliver

Main Responsibilities :

a. Category Management

- Assessing CatMan opportunities with key customers to develop joint-working projects within the 5P framework

- Prepare CatMan plan for the year & determine resource allocation (Level 0-4)

- Create & drive specialized Category Management programs for TT

- Creating standardised tools & guidelines to help execution by frontline team

- Develop Planogram Modules for Category & Customer

b. Shopper Insight

- Drive Shopper Insights by Category and Customer both for MT & TT

- Commercialize the Insights both in MT & TT

- Partner in assessing periodically our presence at Hot Zone and back of store and help drive it providing tools for same

- Partner in developing the future POB elements

KPIs / Dimensions :

- Deliver Hot Zone Enhancement targets and Category Planogramming Activations as per plan

- Achieve Category Growths and Market Share plans in activated Accounts/ categories

- Develop and progress Hot Zone and Back of Store Category Captaincy Vision with Strategic Accounts"

Key Interfaces / Stakeholders :

External :

- Buying & Merchandising Teams in MT Accounts

Internal :

- MT Key Account Managers

- Category Planning & Activation Team

- Shopper Insights

Key Leadership / Functional Competencies (Top 5) :

a. Leadership Competency

- Planning

- Customer focus

- Creativity

b. Functional Competency

1. Business Insight

2. Winning @ Point of Buying

3. Strategic Partner development

Individual Contributor : Know the ethical and legal compliance responsibilities of the position; raise questions and concerns when faced with an ethical or compliance issue; apply integrity in all aspects of professional conduct

Manager and Director : Know the ethical and legal compliance responsibilities of the position; lead ethically and model compliant behavior; maintain an environment where employees can speak up without fear of retaliation; ensure employees in area of responsibility understand the compliance responsibilities of their jobs and actively participate in the compliance program

Executive : Know the ethical and legal compliance responsibilities of the function or business; lead ethically and champion compliant behavior; create a culture where employees are confident to speak up without fear of retaliation; ensure employees in function/business conform to compliance requirements; inspire ethical and legally compliant behavior by employees, business partners and others.