Minjar - Marketing Head

Head Marketing – Job Description

Job Purpose

- Create and execute smart marketing practices, helping Minjar to acquire new customers in the competitive cloud market. Own the lead generation process through a 360 degree marketing approach.

Education qualification:

- B Tech/ BE/ BS from a top tier engineering college and MBA from a top tier B-School.

Work Experience (5+ years):

- 5+ years of experience as a digital marketing manager on online channels like Linkedin (must have), Google and Social Media.

- Knowledge on cloud services like AWS, Azure is a must.

- Technology Product marketing experience is an added advantage.

Roles & Responsibilities

- To research analyze and evaluate the competitive market environment in Cloud and Big Data industries.

- Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development

- To research – analyze all marketing activities of our business (sales – product mix – customer profile –demographic etc.)

- Develops, manages and implements creative, effective and successful annual marketing plans for Minjar.

- Plan and execute online marketing campaigns in collaboration with the sales team and top management.

- Plan budgets for online ad channels like Linkedin, Google and execute them to achieve planned targets.

- Prepare data sheets, presentations, brochures for effective marketing purposes.

- Plan and execute webinars (in collaboration with the product and technical team) and off-line events for Minjar.

- Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly.

- Work with partners like Amazon & Microsoft in executing joint marketing activities.

Others:

- Passion for cloud technology, big data businesses

- Passion for working in startup environment

- Ability to work closely with multiple teams

- Ability to think out of the box

- Ability to wear multiple hats

- Good communication skills