Job Description: Enterprise Marketing Manager, Mettl  Experience: 3-5 Years (in B2B Marketing)  Industry Type: IT/SaaS/Assessments/Cloud Based Product companies selling to HRs  Role: Enterprise Marketing Manager  Education:   - UG: Any Graduate - Any Specialization   - PG: MBA/PGDM - Any Specialization  Location: Gurgaon  Job Description:  - Reporting to the Marketing Head(s), Enterprise Marketing Manager will identify customers, develop new business leads and convert it into profitable business.  Key Responsibilities:  Marketing Strategy:  - Develop and implement the overall B2B marketing strategy for Mettl in India and US.  - Build marketing objectives in keeping with Enterprise Sales Targets and create the GTM plan.  - Develop strategic messaging to convey our value propositions to each segment of the Target Audience and better position Mettl’s solutions in the marketplace.  Sales Enablement:  - Creation of collaterals: brochures, leaflets, flyers (both corporate and product), emails  - Responsibility to create/source strong Case Studies, Whitepapers, Testimonials, Referrals  - Plan and execute B2B marketing efforts to drive leads and revenue   - Plan and execute online lead generation campaigns and   - Creating branding elements wherever necessary  Engagement:  - Design BTL campaigns for engagement and lead generation of prospective clients   - Ensure participation in key industry events in form of delegates, exhibition space and sponsorships. Plan and execute hosted events:  - Drive social media engagement with target accounts in Enterprise Sales  - Plan and build online/offline properties for engagement of enterprise clients  Build Thought Leadership:  - Take steps to establish Mettl as a thought leader in its segment  - Create and manage offline national and international events. This includes end-to-end event management, right from planning the theme/ budgeting / speakers to execution and managing logistics/ on-ground execution/ venue branding/ etc   Key Performance Evaluation Metrics:  - Achievement of target number of leads of required quality  - Achieve target ROI on Marketing Spends  - Turnaround and Quality of Sales Enablement tools  - Showcase tangible improvement in Brand recognition/recall and Thought Leadership metrics  About Mettl:  Mettl is an exciting technology focused and innovation driven startup that has developed a high stakes assessment platform making it easy and effective to create and conduct skill based tests in the cloud, widely applicable for use cases such as graduate and post graduate hiring and training effectiveness assessment. The product is being used by multiple Fortune 500 names across sectors and geographies.  3 key areas of innovation include:  - Assessment delivery: Use of automatic proctoring to get rid of logistics and physical test centers  - Skill measurement: Use of skill simulators to measure application of skills as opposed to just measuring knowledge  - Analytics and Insights: Use of analytics to derive deep sights about the skill levels of an individual which in turn is derived from measuring the approach to solve a problem as opposed to just the final answer   Backed by Kalaari Capital and Blume Ventures, Mettl has offices in Gurgaon, Bengaluru and San Francisco. We have been featured in The New York Times, CNN/Fortune, Techcrunch and The Economic Times and were recently awarded the TiE Global Top 50 start-ups Award for 2013. Our thought leadership in the assessments domain is also reflected in our active blog at http://blog.mettl.com  About the Industry:  As learning moves online, assessments are only going to follow; by some estimates less than 1.5% of the 50-60 billion assessment situations in the world are online. It is only a matter of time that these assessments will also move online creating an entirely new industry for authentic and effective skill assessments. Coupled with the need to do away with logistics and prevent cheating remotely, Mettl is aptly positioned to become the global leader for technical / functional, behavioral / personality and cognitive / ability & aptitude assessments.   The use cases for Mettl Inc.’s solutions include assessments for recruitment, certifications, learning, and human capital training and performance management. The target market segments include: large corporations (both for their internal hiring and outsourced projects), companies that provide outsourcing capabilities, Human Resource/Capital/Performance Management, Publishers/Educational Services, On-line Skills Marketplace and MOOCs.  Mettl Revenue Model:  Mettl licenses its SaaS based assessment platform to businesses. As part of licensing, these businesses use the Mettl platform to create and conduct assessments for various business use cases. The primary buyer of the product is either an HR Head or a Business Head depending upon the business use case.

Delhi NCR

Mettl - Enterprise Marketing Manager 

Mettl - Enterprise Marketing Manager  ,Job Description for Mettl - Enterprise Marketing Manager  in Mettl in  Delhi NCR for (3-6) years of experience. Apply Now!

Job Description for Mettl - Enterprise Marketing Manager  in Mettl in  Delhi NCR for (3-6) years of experience. Apply Now!