Essential for candidate  - 5 years of experience in Online Marketing.  - At least 1 year experience in Mobile App marketing.  - Proven excellence in customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.  - Understanding of digital engagement, planning and retention with experience in retail, banks and travel industry.  - Knowledge of IMC, Salesforce and similar tools for Customer Relationship Management.  - Experience with technical integrations for various ad networks and tracking tools is desired.  Job Description/Key Deliverables:  - Understand the consumer journey cycle management - New user onboarding, retention, repeat purchase, usage frequency & devise an engagement plan across all platforms.  - Good analytical insights into customer usage patterns to sharpen engagement & increase usage frequency.  - Analyze consumer data, evaluate opportunities, understand potential user segment & come with plans to improve on consumer engagement & usage pattern, keep retention levels high using various communication channels.  - Lead & set up the consumer engagement function for the company. Use consumer data effectively & efficiently to deliver actionable insights.  - Devise re-engagement plans - Platform Planning, Email, App engagements, push notifications, SMS, Social retargeting & other possible communication channels basis consumer behavior.  - Work effectively across teams and enjoy the interplay with App development, Product and Marketing team.  - Knowledge of online tools, app tracking tool & marketing automation tool is mandatory.  - Able to manage Marketing Automation tool for all consumer engagement campaigns.  Education qualification required - MBA  This position will reports to Vice President -Marketing

Mumbai

Meru Cabs - Senior Manager - Consumer Engagement 

Meru Cabs - Senior Manager - Consumer Engagement  ,Job Description for Meru Cabs - Senior Manager - Consumer Engagement  in Meru Cab Company Pvt. Ltd. in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Meru Cabs - Senior Manager - Consumer Engagement  in Meru Cab Company Pvt. Ltd. in  Mumbai for (5-7) years of experience. Apply Now!