Medlife - Marketing Manager - CRM & Messaging Specialist

Job Requirement: Email and Messaging specialist

Designation: Marketing manager - Messaging Specialist

Job Responsibilities

Purpose

- To acquire customers via Email, SMS, push notifications and other possible messaging channels.

- To use third party tools available for managing messaging for automation and superior quality messages

- To use third party tools in setting up CRM strategy for the company

- To use marketing analytics tools for analysing marketing program and coming up with plans to keep retention levels high using messaging channels

- To constantly improve RoI from these channels.

- To constantly improve retention rate from these channels

Duties

- Define objective of Medlife's Email & Messaging marketing

- Plan to achieve targets of Marketing so that business objective is achieved.

- Come up with innovative marketing plans each month, test and scale as per performance

- Measure, report, send dashboards of results for this channel

- Use manual or tools to make the process efficient and error free

Expected outcomes:

- Increased Revenue from this channel.

- RoI is as per business requirement

- RoI from individual campaigns is tracked, maintained and improved

- Ensure repeat rate from this channel is as per business requirements

Skills and Competencies

Education:

- Any UG, PG.

- Good to have MBA but not mandatory.

- Background in Maths or Analytics required

Experience in Industry

3+ years in Online marketing

- Proven excellence in customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.

- Good to have experience in retail industry, health and wellness industry

- Good to have certifications that show interest in Online marketing.

- Good to have experience with technical integrations for various ad networks, tracking tools

Experience on Tools

- Mail Chimp, icubes and similar tools for managing email marketing, automating messaging based on data analytics.

- Salesforce and similar tools for Customer-Relationship-management

Mandatory

- Passion for Customer satisfaction.

- Fanaticism for quality.

- Good Grasp on content.

- Flair for digital marketing.

- Comfortable with lots of data analysis and data driven decision making.

Reports to: Head - Marketing

Team

As of now this is individual contributor role. Team may be recruited in future to assist in increased amount of work

Level:

Compensation Range : 7 to 10 LPA

About Medlife

Medlife - All Things Health app enables you to order medicines online from the comfort of your homes, get free delivery within 24 hours and get good discount on your order.

About Marketing Department at Medlife

Marketing Department at Medlife is different than other organisations, it is highly technology oriented, and reports into Chief Technology Officer. We believe in deep data analyses for each and every campaign, channel, ad copy and taking only data based decisions. Each team member is expected to know and learn principles of marketing, customer behaviour and company's customer, in addition to basics of digital marketing and data analyses.

As a part of Medlife, this Marketing team's vision is to reach maximum number of people and have them realise the value that Medlife as a single stop solution for "All things Health" can provide, and retain them to use all valuable features that are being developed for making health care delivery simpler.