Media.net - Strategist - Content Marketing

Media.net is a leading ad tech company comprising of 800+ employees exclusively focused on developing innovative monetization products for digital publishers. By revenue, Media.net runs the #2 largest contextual ads program globally. We work as the trusted advisor to top management across various large publishers. We provide our publisher clients with expert advice, comprehensive access to the best monetization opportunities, and outstanding execution via highly customized solutions across all advertising formats - search, native, display, content, video, mobile, product, local and social ads. We consistently deliver long-term superior performance by using leading-edge technology, algorithms, high-quality research, and proprietary processes that allow us to display the most precisely targeted, highest paying ads.

We have a global footprint of offices spread across New York, Los Angeles, Dubai, Mumbai, Bangalore and Zurich. Some of our publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News and many more.

Find more about us here: http://careers.media.net

We are looking for a seasoned/experienced Content Marketing Guru, who would be responsible for managing Media.net's social presence and creating content - both original and repurposed to feed into social streams. The focus of this role will be on ideating, creating and managing content focused around Media.net, it's suite of products and the ad-tech industry in general. The role will involve delivering content for our marketing campaigns - both digital and offline. Within the social media context, you would also be finding, nurturing, and converting influencers in our relevant domain. S/he should be passionate about the written word and excel at it in all forms - ad copies, post copies, blog posts, emailers, collateral like - flyers, brochures etc. The ideal candidate will obviously need to have impeccable grammar and know his/her way around the syntax of American English.

Job description:

Designation: Strategist - Content Marketing

Location : Andheri (e), Mumbai [Near the Subway, close proximity to the Metro/Train Station/SV road]

Work Days: 5 day work week, Monday - Friday

Key Responsibilities:

- Content creation (writing, editing & posting written content from scratch) - This job invites applications of writing/editing professionals first & foremost.

- Managing Media.net's social media presence; including but not limited to Facebook, Twitter, Instagram, Pinterest, Google+, YouTube etc. (previous social experience not mandatory but writing experience is a must)

- Ideating and working on repurposing (ad-tech) industry and business relevant content into self-sufficient capsules for each platform.

- Collaborate with Business, Content and Analytics to make digital marketing strategies and create content that will increase visibility and impact the bottom line.

- Identify subjects that could drive conversations around the ad-tech industry and content formats that could boost audience engagement.

- Assist business and existing team in executing marketing (content, social, events etc.). initiatives within given timelines.

- Write short, mid and long form content for different channels and formats, including, but not limited to emails, ad copies, posts, articles, etc.

- Do social listening and introduce our brand with credibility, wherever relevant.

- Identify influencers and work with them to increase brand awareness and positive engagement.

- Identify and work with tools that could help in systematizing the social media management process.

- Build a mechanism to respond timely to queries and comments on social media.

Who should apply for this role-

- At least 2-5 years of previous experience & someone who is passionate about writing, ad-tech and social media and a professional experience with all the main social and digital.

- Ability to understand the fast-growing ad-tech industry and how to develop content pieces into using internal and industry-wide data.

- Equally comfortable with both short and long form content.

To apply, please apply with below details:

Name:
Mobile:
Email:
Company:
Designation:
Years of relevant experience in Content Marketing:
Experience writing content for US/American audiences- :
Experience with social listening & working with digital marketing influencers- (Yes/No):
Do you have a blog/website you have written original content for- If yes, pls specify, if not, pls attach a sample of your work while sending us your cv:
Total work experience:
Annual & Monthly Ctc:
Current location:
Permanent residence/Family home location if different from current location:
Notice period:
On a scale of 1 to 10 how much would you rate your knowledge in all areas mentioned ain the JD- :
If you do not have any experience mentioned in the JD above, pls mention which areas:
Have you applied to us before- If yes, when- :
Age:
Have you attached your cv- :

Salary offered: 6 - 8 LPA