The media planning manager supports brand management by developing and executing holistic media plans for consumer reach and awareness, in a cost-effective manner. The job will require a combination of ‘media planning’ as well as on-the-ground ‘media execution’, with help from Agencies wherever applicable. He/she will responsible for developing the media buying and execution capabilities of the organization. In addition to traditional media, he/she will also be responsible for continuously exploring new and innovative, disruptive and effective forms of reaching communication to consumer and shoppers – out-of-home (OOH), Digital for all forms of paid, owned and earned media (search, social media, outdoors, mobile etc).

The media planning manager reports to the Marketing Head. He/she works very closely with media planning agencies and brand management teams.

Responsibilities

- Drive Strategic Communication leadership via targeted reach across meaningful touch-points based on Target Audience (Television, print, store, OOH, Digital)

- Proactively identify media opportunities for brand management based on TA media consumption habits & industry evolution

- Co-create media buying and implementation plan with marketing head

- Coordinate launch of media campaigns with marketing, communications, and sales

- Manage media pricing through negotiated strategic & tactical plans and relationship management

- Monitor and hold Media Agency efficacy accountable for deliverables (# GRPs realized vs. planned, cost per GRP)

- Manage media budgets effectively and efficiently via optimizing media mix to maximize return-on-marketing-investment (ROMI)

- Actively explore cutting-edge digital/social media opportunities

- Develop organization’s media planning and implementation capabilities

- Key Metrics – Media Implementation OTIF, Return on Marketing Investment (ROMI), Reach & Frequency delivered vs. plan, CPRP

Education and Experience Requirements:

Education: MBA from reputed Indian/Global business school

Work Experience: 5-6 years of FMCG/Telecom Media Buying/Planning experience (Nice to have combination of media buying and experience in brand management in FMCG/Consumer healthcare). Candidates from top FMCG companies preferred.

Key Skills and Competencies:

- Experience in developing media strategy for the overall business and convert that into media planning

- Experience in actual media buying and execution (appointing media agency)

- Strong understanding of consumer media viewing habits and trends

- Demonstrated ability to have leveraged digital/social media platforms

- Experience in national as well as regional media

- Proven negotiation and contract management skills with media agencies

- Strong understanding of brand management

- Network and process management

- Ability to work in entrepreneurial setups

- High external orientation and good understanding of consumer and shopper trends, understanding of Consumer Healthcare trends / insights is an added advantage, but not mandatory

- Strong demonstrated ability to manage and get high performance from media agencies

- Strong communication skills and ability to communicate effectively across levels and functions

Personal Characteristics

- Proactive

- Team player

- High level of empathy

- Entrepreneurial spirit

- Operated with Discipline with a Scarcity mind-set

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