McDonalds - Executive - Brand Marketing

Interested candidates are requested to share their current salary details along with their application.

- This role involves executing marketing campaigns while adhering to set budget constraints. It includes measuring and reporting performance of all marketing campaigns and assess the same against ROIs.

- The job entails translating brand strategies into brand plans, brand positioning and go-to-market strategies.

Principle Accountabilities :

Brand Campaigns :

- Assist the AGM (Brand Marketing) in developing and deploying Brand Marketing Plans which include identifying key brand issues and opportunities and zeroing in on key jobs to be done.

- Define campaign objectives and align the same to the business objectives.

- Monitor and execute on ground activation's that form vital part of the Marketing Campaigns.

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities.

- Evaluate effectiveness of the marketing campaigns.

- Responsible for 360 degree implementation for the Brand Campaigns.

Budget Management :

- Manage annual Advertising & Promotion budgets for the brand.

- Ensure all activation's and promotions are executed well within the budget.

Vendor Management :

- Work with outside agencies to convey campaign requirements and provide recommendations with overall database and campaign knowledge.

- Draft and brief the agencies on the marketing creative.

- Evaluate the effectiveness of the creative.

- Ensure that there are no quality misses in the entire process and accurate information is delivered.

Candidate Qualification :

- Graduate in any discipline, Post graduation in Marketing preferred

- At least 2-3 years overall marketing experience (Retail/FMCG/Telecom/Banking/Insurance)

- Experience in Agency/Vendor management

Salary Range: 9-10 LPA