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People Resources - Corporate at McDonald's
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McDonalds - Deputy Manager - Regional Marketing (3-6 yrs)
At McDonald's, we're proud of the way we are creating an experience to remember by building a work culture that is conducive to growth, fun and endless opportunities for our people.
About the Company :
- We are the world's largest chain of quick service restaurants, making a difference to people's lives across the globe everyday.
- Hardcastle Restaurants Pvt. Ltd. (HRPL). has a Master Franchisee relationship with McDonald's Corporation USA and has rights to own & operate McDonald's restaurants in India's west and south markets since its inception in 1996.
- HRPL currently operates McDonald's through 242 restaurants (as of June 2016) across 30 cities and 8 states in west and south India.
- We have been ranked as the No. 1 Company to work for in retail in 2016 by the Great Places to Work Institute in Association with the Retail Association of India.
Job Summary :
Responsible for handling all BTL activities and implementing campaigns for the assigned region.
Job Responsibilities :
- Manage and implement all BTL (below-the-line) elements of agreed marketing programmes.
- Responsible for execution and evaluation of continuous improvement of all advertising, promotion and public relations.
- Responsible for the growth of various categories.
- Understand the market & the consumers.
- Responsible for tie ups & alliances both national & regional to promote the brand.
- Responsible for marketing activities for a target segment
- Responsible for developing the marketing plans for the segment including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc.
- Coordinate with operations & other departments on the execution of marketing plans.
- Accountable for handling & leveraging the Brand - Ronald in conjunction with the public relations & corporate affairs team.
- Support the process for development, execution and evaluation of national and local media plans with reference to the strategic platforms
- Manage the process for development and execution of creatives [TV, radio, outdoor, print and restaurant merchandising etc]
- Manage the process for developing relationships with strategic business
- Manage the process for managing local media relations.
Job Location : Mumbai
Desired Education Qualification :
- PG/MBA in Marketing
If your profile matches our requirements you will hear from us within 2 days.
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